2018 PRCA Media Guide

Montana Silversmiths®, the official silversmith of the PRCA, is honored to have been a PRCA corporate partner since 1999, proudly handcrafting buckles for PRCA world champions, NFR go-round and average winners, RAMNational Circuit Finals Rodeo (RNCFR) winners and a variety of others, including the PRCA Announcer of the Year and PRCA Rodeo Committees of the Year. Handcrafted sterling silver rich inWestern heritage is the very core of Montana Silversmiths and sets the gold and silver standard of excellence. The artisans’creativity, skill and attention to detail remain a cornerstone of their products and partnerships as the Brand of Champions™. Established in Columbus, Mont., in 1973, Montana Silversmiths is a leading designer, manufacturer and distributor of buckles, awards, and jewelry products for the Western industry. www.montanasilvermiths.com For over 35 years, Coors has been a proud and loyal sponsor of professional rodeo. Since 1980, Coors® Banquet has been a deep-rooted supporter of the inspirational lifestyle of the rodeo cowboy. Coors Banquet knows rodeo. That’s why it’s the official beer sponsor of the NFR and has been the official beer of the PRCA since 1987. In 1984, Coors Banquet started its “Man in the Can” program, recognizing the top barrelmen of ProRodeo for their unique abilities and the uncompromising efforts they put forth in rodeo arenas throughout the United States. With its grass-roots sponsorship of local rodeos and innovative marketing, Coors Banquet stays true to its hardworking, relentless fans. So the next time you’re thirsty for a cold one, Make It a Banquet. www.coors.com

PARTNERS

NATIONAL PARTNERS

Pendleton Whisky was created to celebrate the bold spirit of independence and hard-work ethic of the American cowboy and cowgirl. It gained its logo and early name recognition from the prestigious 106 -year-old Pendleton Round-Up; each bottle features the rodeo’s famous bucking horse symbol and Let’er Buck slogan.

Widely known as “the cowboy whisky,” Pendleton Whisky is the premium whisky of the American West and the official spirit of the PRCA, presenting sponsor of the All American ProRodeo Series, official sponsor of the NFR and title sponsor of the Bucking Stock of the Year Awards. Oak barrel-aged to a golden hue, Pendleton Whisky’s uncommonly smooth flavor has earned bragging rights as the whisky of choice for ProRodeo contestants, fans andWestern lifestyle enthusiasts. Please visit Pendleton Whisky online at www.pendletonwhisky.com or find the brand on Facebook. Pendleton Whisky – Let ’er Buck!

RAM Trucks has partnered with ProRodeo since 1982. RAM is the official automotive sponsor of the PRCA, including title sponsorship of all 12 of the PRCA’s RAMCircuit Finals Rodeos and the RAMNational Circuit Finals Rodeo (NCFR). Held in Kissimmee, Fla., the NCFR showcases cowboys who compete in rodeos close to

home and offers them the chance to earn a national title. The 12 year-end (regular-season) RAM circuit year-end champions and the 12 RAM Circuit Finals Rodeos average champions in each event qualify to compete in the elimination-style NCFR each year. The event’s title sponsor since its inception in 1987, RAM now awards each event champion a $20,000 voucher toward the purchase of a new RAM truck. RAM is the offical RAM PRCAWorld Standings and an official sponsor of the the NFR. At the conclusion of the NFR, RAM awards to the world all-around champion a $20,000 voucher toward the purchase of a new RAM truck. Since 2010, RAM has teamed with the PRCA to present the RAM Top Gun Award, which goes to the top money-earning contestant in a single event at the NFR. The winner receives a RAM 3500 truck, which is his or hers to keep. RAMTrucks is a brand of FCA andmanufactures a full line of award-winning trucks. www.ramtrucks.com.

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2018 PRCA MEDIA GUIDE