2019 PRCA Media Guide - Intro

TV

PLANNED FOR 2019

• 176 live rodeo performances • 450 hours of streaming content • 30 hours of premium content

during theWrangler NFR (on-demand in the U.S. and live for all international audiences)

HOW DOES IT WORK? » ProRodeoTV is a subscriber-based digital platformwholly owned by the PRCA membership. Annual subscriptions are $79.99, or monthly for $9.99. Annual subscriptions include Wrangler NFR. It is hosted by CBS Interactive and features both livestream rodeo action as well as archived programs.

HAS IT BEEN SUCCESSFUL? » The site had more than 2 million viewing hours during the 2018 NFR alone. The streaming platform provided live and on-demand coverage of circuit finals rodeos andWrangler ProRodeo tours throughout the year, gaining a substantial audience around the world. In 2018, more than 12,000 fans subscribed for ProRodeo TV livestreams.

WHAT OTHER ACCESS DOES A PRORODEO TV SUBSCRIPTION PROVIDE? » In addition to livestreams, there are 60 years of PRCA archives converted to digital format on ProRodeo TV, including the inaugural NFR in 1959. Video on demand access includes recent PRCA episodes from the CBS Sports Network, the 2018 NFR, archives of NFR and regular season, the best of rodeo video and other shorts and features. Content of this nature will continue to be added and rotated on a regular basis.

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INTRODUCTION AND GENERAL INFORMATION