2019 PRCA Media Guide - Partners

the launch of the brand in 1996, we have been an innovator in the western clothing industry. Our clothing is designed and sewn with the same pioneering spirit that our founder brought out west so long ago. By sticking to a pledge for superior quality, we consistently build to our legacy with passion, integrity and our own unique zest woven into each piece of apparel. Shop for your favorite CINCH styles at a western retailer near you, or on cinchjeans.com Measured in seconds; celebrated in ounces. It’s the cowboy way. And this year, Coors, the Banquet Beer, is proud to celebrate our 38th Anniversary as a sponsor of the PRCA and the Wrangler NFR…38 years of strapping in, hanging on and getting back up. And for over 140 years, Coors has been brewed with 100 percent Rocky Mountain water for a smooth, full-flavored taste. So, the next time you’re thirsty for a cold one, Make It a Banquet®.

P RTNERS

NATIONAL PARTNERS

Gold Buckle Beer is proud to be the official beer of the PRCA. We know the athletes, fans and committees that make rodeo happen put forth a lot of dedication tomake those Gold Buckle dreams come true and we’re here to celebrate alongside them. Brewed on the plains of La Junta, Colo., we bring that same dedication and work ethic to the tank when brewing our American Lager. We know the road to the American dream

isn’t easy; we’ve walked it alongside you, and it’s why we strive to create a beer that meets the Gold Buckle standard of success, because shared success is true success. Our commitment to rodeo can be seen by our activation with individual committees, our sponsorship of cowboys and through a percentage of each can of Gold Buckle Beer sold going to the Professional Rodeo Cowboys Association. Teaming up with the contestants and committees that are the backbone of our sport, we’re honored to start sharing moments over a Gold Buckle Beer.

In the worldwide AGCO family of farm machinery brands, Hesston by Massey Ferguson’s commitment to rodeo runs deep, dating back to 1974. We’re continuing that tradition as the official farm equipment

company of the PRCA. Hesston is proud to be a sponsor of the Wrangler National Finals Rodeo. Rodeo fans knowHesston as the leader in hay equipment and appreciate its commitment to quality hay and its production. Visit www.hesston.com or your local dealer. You can see Justin boot prints all around ProRodeo, and not just in its arenas. Justin supports theWrangler. Justin is also title sponsor of the Justin Boots Playoffs, and supports the RAM National Circuit Finals Rodeo, all 13 RAMCircuit Finals Rodeos and the Justin Cowboy Crisis Fund. And while no one ever wants to see a cowboy or cowgirl injured, when the inevitable happens, everyone is relieved to see the Justin Sportsmedicine Team® as the first responder.

655

2019 PRCA MEDIA GUIDE