2020 Media Guide - INTRO

TV

In September 2019, the Professional Rodeo Cowboys Association and Rural Media Group announced a multi-year agreement moving theWrangler National Finals Rodeo to The Cowboy Channel and RFD-TV

HIGHLIGHTS • All 10 nights of theWrangler NFR live, and a new East Coast prime time encore airing the next day • Live coverage of at least 18 PRORODEO TOUR final performances each year plus a taped highlight show for encore airings on bothThe Cowboy Channel and RFD-TV • TV coverage of 10 episodes of PRCA’s Xtreme Bulls, including the Xtreme Bulls Tour Finale with encore airings on bothTCC and RFD-TV. • Extended pre- and post-coverage of theWrangler NFR each night (RODEO LAS VEGAS)

beginning in 2020. The PRCA’s top-tier championshipwill nowbe seen by

millions of people live simultaneously on two national TV networks.

• A newweekly ProRodeo studio show

called PRORODEOTonight

• Programming that highlights the uniqueness of local rodeo communities, their organizing committees, and the charities they support

• Special access to the PRCA athletes

and other PRCAmembers whose contributions are key to the sport of PRORODEO

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INTRODUCTION AND GENERAL INFORMATION