2020 Media Guide - INTRO

Chief Executive Officer

George Taylor, CEO of the PRCA CEO George Taylor has a diverse business background, including extensive executive experience with top global companies IBM and Cater- pillar. He joined the PRCA in January 2018. The Vision: We Are PRORODEO! The best cowboys; the best rodeos; delivering the best fan experience while positively impacting our communities and embracing the Spirit of the West. The Mission: To unify membership in providing an innovative fan experience to grow the sport and provide opportunities for our membership and sponsors . We must be known by our growing base fans as the undisputed best. We must improve and expand digital experiences for our fans and membership. We must drive revenue growth within the sport of ProRodeo to benefit member opportunities. We must have the best team, culture, and personnel practices aligned to deliver our compelling vision. • • • Strategic Areas of Improvement: •

The Professional Rodeo Cowboys Association, its members, sponsors, and charities thank you for your continued support of this great sport.

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INTRODUCTION AND GENERAL INFORMATION