2020 Media Guide - Partners

Carroll Original Wear is inspired by those who take their pride and wear it on the outside. Over the past 15 years, we have worked to develop a line of high-quality premium apparel that is focused not only on style, but on detail as well. We promise to provide uncompromised quality and styles

that are tailored to fit your lifestyle. As we strive to meet the wants and needs of our customers, we will continue to stand behind our products and the unyielding promise we make to provide the highest caliber apparel and accessories in the Western industry. Our products will continue to be backed by a 100% satisfaction guaranteed policy. Visit www.carrollleather.com.

P RTNERS

NATIONAL PARTNERS

CINCH Jeans and Shirts is proud to be a national partner of the Professional Rodeo Cowboys

Association. As a sponsor of associations across the sport, including youth, amateur and professional, we’re proud to support the Western industry and the contestants that keep our Western way of life alive. As our commitment to rodeo has grown, we are fortunate to have a team of over 90 professional rodeo athletes, announcers, and contract personnel that represent the core values of the CINCH brand. Since the launch of the brand in 1996, we have been an innovator in the Western clothing industry. By sticking to a pledge for superior quality, we consistently build to our legacy with passion, integrity and our own unique zest woven into each piece of apparel. Shop for your favorite CINCH styles at a Western retailer near you or on cinchjeans.com. Measured in seconds; celebrated in ounces. It’s the cowboy way. And this year, Coors, the Banquet Beer, is proud to celebrate our 38th Anniversary as a sponsor of the PRCA and theWrangler NFR…38 years of strapping in, hanging on and getting back up. And for over 140 years, Coors has been brewed with 100 percent Rocky Mountain water for a smooth, full-flavored taste. So, the next time you’re thirsty for a cold one, Make It a Banquet®.

Cowboy Camo is a new lifestyle brand created by Lynch Since 1940™. Cowboy Camo was created for the equestrian lover, modern day rodeo enthusiast and lovers of ranch life. The cowboy culture has gained popularity over the last decade and decorating with

theWestern vibe adds the relaxed environment adored by our customers. Lynch is a popular accessories company creating goods for enthusiastic hunters who believe that theWestern heritage must continually be passed on to new generations. As the official camo of ProRodeo, we believe in theWestern lifestyle. Our brand is committed to the cowboys that exhibit the hard work and determination to succeed in the arena.

Gold Buckle Beer is proud to be the official beer of the PRCA. We’re here to celebrate alongside the fans, committees and contestants that make rodeo happen. Brewed on the plains of La Junta, Colo., we bring that same dedication and work ethic when brewing our American lager. Our commitment to rodeo can be seen by our activation with individual committees,

our sponsorship of cowboys and through a percentage of each can of Gold Buckle Beer sold going to the Professional Rodeo Cowboys Association. Teaming up with the individuals that are the backbone of our sport, we are honored to start sharing moments over a Gold Buckle Beer.

3

2020 PRCA MEDIA GUIDE