2020 PRCA Committee Guide

ECONOMIC IMPACT REPORTS Locally–Regionally–Nationally PRORODEO can help committees understand the impact their PRCA event has on the community in which they live, work and love. • If your visitor bureau, chamber of commerce, or tourism

The 39 committees that have elected to participate in the economic impact analysis (or that we have obtained data on) have a combined economic impact of: $743,867,786 NEEDED INFORMATION: Tourists: Approximately how many adults (19 and older) and youth (18 and younger) attend your rodeo? What is the average number of nights spent at a hotel, campground, etc.? LOGO STANDARDS INCLUDE: At all times the PRCA logo should be visible on any publication, digital asset, or event in association with the PRCA. Under no circumstances is the bronc or shield to be redrawn, re-proportioned or modified. The PRORODEO shield must always be surrounded by a field of clear-space. Locals: Approximately how many adults and youth attend your rodeo?

council has already conducted an economic impact analysis of your PRCA event, we hope you will share your information with us so we can better understand our reach.

• If you don’t have an analysis available, we can help you determine your event’s economic impact.

• Committees provide us with details on attendance at their rodeos. You may want to contact your local tourism board, chamber of commerce or visitor’s bureau for assistance.

To fax, mail or email your information, please contact:

Amy Jo Fields PRCA Rodeo Administration 101 Pro Rodeo Drive Colorado Springs, Colorado 80919 719.264.4937 (F) | afields@prorodeo.com

BRAND GUIDE

In 2018, the PRCA introduced a new logo and set of brand standards. These guidelines must be implemented with care, consistency and good design judgement. Scan the code on the left or visit prorodeo.cld.bz/PRCA-Brand-Guide to access the full guide.

7

COPYRIGHT 2019 BY THE PROFESSIONAL RODEO COWBOYS ASSOCIATION