2020 PRCA Committee Guide

In 2018 the PRCA introduced a new logo and set of brand standards. These guidelines must be implemented with care, consistency and good design judgement. Scan the code on the left or visit prorodeo.cld.bz/ PRCA-Brand-Guide to access the full guide. BRAND GUIDE

LOGO STANDARDS INCLUDE: At all times the PRCA logo should be visible on any publication, digital asset, or event in association with the PRCA. Under no circumstances is the bronc or shield to be redrawn, re-proportioned or modified. The PRORODEO shield must always be surrounded by a field of clear-space.

PRORODEO.COM and .ORG The PRCA’s two websites, ProRodeo.com and ProRodeo.org, include many pages that are helpful to rodeo committees such as: • Further information on becoming a PRCA rodeo • Annual convention details • An updated copy of the PRCA’s Contract Personnel Directory and Media Guide • PRCA rodeo schedule • Media guidelines for your local press and an advertising kit • Logos, brand guidelines and video content for committee use • Required documents and tools for sponsorship • ProRodeo.com contains the latest news stories, world standings, rodeo results, cowboy bios and more

7

COPYRIGHT 2020 BY THE PROFESSIONAL RODEO COWBOYS ASSOCIATION