2022 PRCA Media Guide

In 2020, the PRCA and The Cowboy Channel (TCC) launched the Cowboy Channel Plus App, allowing ProRodeo fans access to live streamed and on-demand programming of ProRodeo events and TCC’sWestern Lifestyle content. The Content can be accessed via the mobile app (available on Android and IOS), as well as any browser, smart TV, or device. Viewers can enjoy free

access to updated news, bios, rodeos, and highlights. Those with a subscription will unlock premium content such as up to six simultaneous live rodeo feeds, classic PRCA archived rodeos, TCC video-on-demand programming, and the only place viewers can stream the National Finals Rodeo. Subscribers can sign up for $9.99 a month of $99.99 for an entire year. To sign up for The Cowboy Channel Plus App, visit www. cowboychannelplus.com.

Durango® Boots is proud to be a sponsor of the PRCA and the official boot of the NFR. For over 50 years,

Durango® has been crafting the world’s best western boots with the latest in comfort, style, and technology. Lightweight, tough, and unbelievably comfortable, Durango® Boots are designed for your western life. Whether you’re riding and roping, on the job, or on the town, Durango® Boots are made for what you do. Gear up with Durango® Boots- the official boot of the NFR.

Gold Buckle Beer is proud to be the official beer of the PRCA. Our commitment to rodeo can be seen by our activation with rodeo committees, our sponsorship of cowboys and through a percentage of each can of Gold Buckle Beer sold going back to the Professional Rodeo Cowboys Association. Brewed on the plains of La Junta, CO, we’re making a crisp, refreshing

beer to share in the real Gold Buckle moments.

In the worldwide AGCO family of farm machinery brands, Hesston by Massey Ferguson’s commitment to rodeo runs deep, dating back to 1974. We’re

continuing that tradition as the official farm equipment company of the NFR. Hesston is proud to be a sponsor of theWrangler National Finals Rodeo. Rodeo fans know Hesston as the leader in hay equipment and appreciate its commitment to quality hay and its production. Visit www.masseyferguson.com or your local dealer.

You can see Justin footprints all around ProRodeo, and not just in its arenas. Justin supports the Wrangler NFR, the NFR OPEN presented by RAM, 12 RAM Circuit Finals Rodeos, as well as over 100 PRCA regular season rodeos with its Justin Sportsmedicine Team (JST) program. The JST provides comprehensive sports medicine care to

ProRodeo athletes. In tandemwith the PRCA, Justin also supports the Justin Cowboy Crisis Fund in providing cost-of-living financial assistance to professional rodeo athletes and their families in time of need following traumatic rodeo related injury.

Las Vegas is your home for live sports. Whoever you root for, whatever sport you love to watch, the biggest events take place here. Welcome to The Greatest Arena on Earth. Head to visitlasvegas.com/sports to learn more.

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NATIONAL PARTNERS