2022 PRCA Media Guide

Dedicated to providing cowboys with the finest headwear available for the Western lifestyle, Resistol is proud to manufacture their hats from fur to finish entirely in the U.S.A. – American

made, Texas proud. Each fur-felt hat goes through more than 200 steps under the company’s high standard quality control, thereby producing the most consistent and finest quality hats known. For nearly 100 years, the team at Resistol has been dedicated to preserving the heritage and lifestyle of the great American cowboy. The name Resistol has been linked to the rodeo cowboy, and the company was one of the first sponsors of the PRCA and the Wrangler NFR. Since 1959, the PRCA Resistol Rookie of theYear Award has honored outstanding achievements of first-year PRCAmembers and tomorrow’s rodeo legends. Without a doubt, the long-standing relationship between Resistol and the PRCA has always been the “best all-around.” Resistol provides a full line of felt and straw cowboy hats, as well as men’s Western lifestyle apparel. We are proud to be the official hat of the PRCA.

PARTNERS

NATIONAL PARTNERS

The South Point Hotel, Casino & Spa is once again an official PRCA sponsor and this year, proud to host the 2021 Buckle Presentation. The South Point is also home to the PRCA’s National Convention, an educational and networking opportunity for rodeo committees

and contract personnel. The 2,200-room resort in Las Vegas provides affordable luxury while catering to visitors and locals alike. This casino destination features 11 restaurants; the world-class Spa Costa del Sur; one of the top equestrian facilities in the country, featuring four arenas, including the brand new Farnam Arena totaling 40,000-square feet, and 1,200 climate-controlled stalls; a 165,000-square-foot convention center; exhibit hall; 90,000-square-foot tournament bowling facility; separate race and sports books and all the casino games that make Las Vegas famous. To keep your animals at peak health and perfor mance throughout the year, Standlee® delivers nu trition through premium forage and animal care products. Founded in 1981, we have carefully grown and manufactured sun-cured forage – the perfect feeding solution for your animals. Standlee is Grown for the Life We Love®.

Teton Ridge is a multi-platform brand devoted to the iconic AmericanWestern way of life and western equine sports. Teton Ridge was created with the singular focus of elevating ClassicWestern Sports and America’sWestern Culture on the world stage, while broadening audiences around the globe as well as at home. Additionally, Teton

Ridge operates a philanthropic foundation which provides invaluable funding for land stewardship; fosters community by preserving the cultural heritage of America’s western culture; and ensures the future of ranching and riding sports. For more information about Teton Ridge, please visit tetonridge.com or @tetonridge on Instagram @tetonridgeusa on Facebook

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2022 PRCA MEDIA GUIDE