2023-2024 PRCA Committee Guide

35 MILLION PRORODEO FANS PRORODEO FANS

51.4% married 19.3M families of 3 or more 24% own their own business 15M+ make more than $75k/year 3.4M households own an ATV

108% more likely to purchase new truck in next year 51% more likely to work in Farming, Fishing, Forestry 30% camped in the last 12 months 3.9M current or prior Military 2.25x more likely to go hunting 28% more likely than general population to be Military 13.6M live in C&D Countines

Fans of ProRodeo are significantly invested in their communities with 1.9 M fans living in their current home longer than 5 years .

128+ total broadcasts 500+ total hours broadcast

180 total performances streamed

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PROFESSIONAL RODEO COWBOYS ASSOCIATION COMMITTEE GUIDE 2023 ©