2023 Media Guide - National Partners

NATIONAL PARTNERS

Resorts World Las Vegas, a National Partner of the PRCA, has their flag flown during the Wrangler National Finals Rodeo presented by Teton Ridge. -PRCA ProRodeo photo by Hailey Rae

National Partners

Since 1940, the American Quarter Horse Association has been paving a way for passionate horseman and horsewomen to come together in the name of the American Quarter Horse for the breed’s

preservation, celebration, and advancement. The rich history of the Association and the breed of horse is just as bountiful as America itself. From humble beginnings to our record-breaking present, the American Quarter Horse Association has grown into the largest breed association in the world.

Big Tex Trailers is proud to be a sponsor of the PRCA and the Wrangler NFR. For more than 35 years, Big Tex Trailers has been synonymous with heavy-duty, professional-grade, highest

quality trailers. Thanks to unparalleled knowledge of the market, our products are consistently regarded as the best in the industry, built using only the best materials, parts, paints and processes. We understand the rigors our customers put their trailers through each and every day because we are trailer owners ourselves. We know what it means to have a trailer that works with you while you drive, work and play, and that’s reflected in each unit that comes out of the factory.

505 Southwestern® , together with its family of brands and affiliates, is one of the leading premium green chile-based products companies in the country. The brand’s core lineup of shelf stable, premium New Mexico salsas, sauces, and flame-roasted green chile is the fastest growing of its kind in the USA and is currently sold from London to Los Angeles.

The brand’s portfolio also includes queso as well as frozen stews and diced green chile. 505 Southwestern® has a commitment to giving back and formed the 505 Southwestern®-New Mexico True Scholars program in conjunction with the State of New Mexico to support a future generation of farmers through its scholarship program. The company is based near Denver with its manufacturing headquarters in New Mexico.

For 25 years, Bloomer Trailer Manufacturer, Inc., has helped PRCA athletes and their equine partners stay safe and comfortable as they travel the country chasing their goals. As an American

company – manufactured in Texas – Bloomer Trailers has a deep connection to the rodeo industry. From Day 1, they have worked hard to develop a trailer with superior technology and safety in mind. Bloomer Trailers knows this is a vital key to the horse’s performance upon arriving at their events. Pulled by world champions of every discipline, they are proud to be the brand that lives by the motto and standard of being“only the best.”With dealers across the U.S., Bloomer Trailers strives to build the best custom trailer on the market and will never sacrifice quality for price. Bloomer Trailers is proud to be the official trailer of the PRCA and the Wrangler NFR.

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NATIONAL PARTNERS

Boot Barn’s values are simple. Give people quality products at the lowest prices, guaranteed. Treat people like neighbors. And

support the communities we serve. Boot Barn sponsors more than 500 rodeos and Western events every year, plus organizations like FFA and 4-H. Because what’s important to you … is important to us. Boot Barn is proud to be the official Western retailer of the PRCA and the Wrangler NFR. Boot Barn, America’s largest Western and work-wear retailer.

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Sam Boyd came to Las Vegas with $80 in his pocket in 1941 and worked his way up from dealer to casino owner. To help bring the NFR to town, Sam sponsored the All

NATIONAL PARTNERS

Around Cowboy trophy and bought tickets – lots of tickets – which he and his son Bill personally gave away to customers at their casinos. Boyd Gaming is proud to honor its co-founders’ community spirit and interest in rodeo by sponsoring the Wrangler NFR contestant entry fees, opening ceremonies, fan cam and championship saddles. In addition, three Boyd properties are official WNFR host hotels.

Carroll Original Wear is inspired by those who take their pride and wear it on the outside. Over the past 17 years, we have worked to develop a line of high-quality premium apparel that is focused not only on style, but on detail as well. We promise to provide uncompromised quality and styles that are tailored to fit your lifestyle. As we strive to meet the wants and needs of our customers, we will continue to stand

behind our products and the unyielding promise we make to provide the highest caliber apparel and accessories in the Western industry. Our products will continue to be backed by a 100% satisfaction guaranteed policy. Visit www.carrollleather.com .

Cactus Ropes has pioneered the rope-making industry for more than 25 years. We focus on creating specialized products for ropers just beginning, to those winning World Titles. Cactus Ropes is a proud to be the official rope of the PRCA! We are the Choice of Champions! Cactus Saddlery is the industry’s leading saddle maker. All of our products are handmade in Greenville, Texas. Fit, quality, looks and personalized customer service are what we pride ourselves in. Cactus Saddlery is proud to be the official saddle of the PRCA! Cactus Gear specializes in protecting not only your horse’s legs, ligaments and tendons, but also their skin, coat, and soft tissue. We use top quality products to ensure

safety and longevity. Cactus Gear is proud to be the official leg protection of the PRCA! Carroll Original Wear is inspired by those who take their pride and wear it on the outside. Over the past 16 years, we have worked to develop top-of-the-line apparel and accessories that focus on style, detail and wearability. We promise to provide uncompromised quality and products that are tailored to fit your lifestyle. As we strive to meet the wants and needs of our customers, we will continue to stand behind our products and the unyielding promise we make to provide the highest caliber apparel and accessories in the Western industry. Our products will continue to be backed by a 100% satisfaction guaranteed policy. Visit www.carrolloriginalwear.com

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The Choctaw Nation of Oklahoma is a thriving nation of people nearly 200,000 people. We celebrate a vibrant heritage of resilience and spirit, and today, we have no greater purpose than empowering each and every Choctaw to live

a life filled with possibility. As a nation, we’re proud to contribute to the prosperity of our home, Southeastern Oklahoma, and communities across the globe. Our profits serve the Choctaw people with educational programs, health services, job opportunities, and more. Your business helps us live out the Choctaw spirit every day.

CINCH Jeans and Shirts is a proud national partner of the Professional Rodeo Cowboys Association. As a sponsor of associations across

the sport, including youth, amateur and professional, we’re proud to support the Western industry and the contestants that keep our Western way of life alive. As our commitment to rodeo has grown, we proudly endorse over 100 professional rodeo athletes, announcers, and contract personnel that represent the core values of the CINCH brand. Since the launch of the brand in 1996, we have been an innovator in the Western clothing industry. By sticking to a pledge for superior quality, we consistently build to our legacy with passion, integrity and our own unique zest woven into each piece of apparel. Shop for your favorite CINCH styles at a Western retailer near you or on cinchjeans.com.

Community Coffee is the No. 1 family-owned coffee retailer in America, and the Official Coffee of the PRCA and the NFR. For more than 100 years, Community Coffee has maintained an unwavering dedication to making the best-tasting, highest quality coffee we possibly can. As cowboys and

cowgirls begin their day before the sunrise, we are proud to be right there with them, fueling them for the hard-hitting action ahead. From developing new and innovative products to cherishing our roots, we remain true to our purpose of bringing joy to those who help communities thrive, with programs supporting teachers, military service members, first responders and farmers.

Coors Banquet is a proud partner of the PRCA and “the official beer of the Wrangler NFR” for 40 years and counting. Coors Banquet is the brand who knows what it takes to rodeo; uncompromising determination and hard-working attitude. Coors Banquet proudly supports the true Western tradition and cowboy way of life. Coors Banquet, stolen,

smuggled, and sought after since 1873.

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NATIONAL PARTNERS

In 2020, the PRCA and The Cowboy Channel (TCC) launched the Cowboy Channel Plus App, allowing ProRodeo fans access to live streamed and on-demand programming of ProRodeo events and TCC’s Western Lifestyle content. The Content can be accessed via the mobile app (available on Android and IOS), as well as any browser, smart TV, or device. Viewers can enjoy free access to updated news, bios, rodeos, and highlights. Those with a subscription

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will unlock premium content such as up to six simultaneous live rodeo feeds, classic PRCA archived rodeos, TCC video-on-demand programming, and the only place viewers can stream the National Finals Rodeo. Subscribers can sign up for $9.99 a month of $99.99 for an entire year. Sign up for The Cowboy Channel Plus App. Visit www.cowboychannelplus.com.

NATIONAL PARTNERS

Durango® Boots is proud to be a sponsor of the PRCA and the official boot of the NFR. For over 50 years, Durango® has been crafting the world’s best western boots with the latest in comfort, style, and

technology. Lightweight, tough, and unbelievably comfortable, Durango® Boots are designed for your western life. Whether you’re riding and roping, on the job, or on the town, Durango® Boots are made for what you do. Gear up with Durango® Boots- the official boot of the NFR.

In the worldwide AGCO family of farm machinery brands, Hesston by Massey Ferguson’s commitment to rodeo runs deep, dating back to 1974. We’re continuing that tradition as the official farm equipment

company of the NFR. Hesston is proud to be a sponsor of the Wrangler. National Finals Rodeo. Rodeo fans know Hesston as the leader in hay equipment and appreciate its commitment to quality hay and its production. Visit www.masseyferguson.com or your local dealer.

You can see Justin footprints all around ProRodeo, and not just in its arenas. Justin supports the Wrangler NFR, the NFR OPEN presented by RAM, 12 RAM Circuit Finals Rodeos, as well as over 100 PRCA regular season rodeos with its Justin Sportsmedicine Team (JST) program. The JST provides comprehensive sports medicine care to

ProRodeo athletes. In tandem with the PRCA, Justin also supports the Justin Cow boy Crisis Fund in providing cost-of-living financial assistance to professional rodeo athletes and their families in time of need following traumatic rodeo related injury.

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Las Vegas Convention and Visitors Authority (LVCVA) is your home for live sports. Whoever you root for, whatever sport you love to watch, the biggest events take place here. Welcome to The Greatest Arena on Earth. Head to visitlasvegas. com/sports to learn more. Las Vegas Events (LVE) and the the PRCA have created a long-lasting and highly successful partnership with the Wrangler National Finals Rodeo that continues to promote the sport of professional rodeo. Our role is to secure sustainable

events for the destination and ensure their success. LVE presents an average of 35 events per year, highlighted by the NFR, which brings sold-out audiences of more than 170,000 rodeo fans to the Thomas & Mack Center over 10 days each December.

Montana Silversmiths sets the gold and silver standard of excellence, as the Brand of Champions™ and the official silversmiths of the

PRCA since 1999. The exceptional quality and beauty of Montana Silversmiths originated in 1973 with the richness of the West rendered into coveted championship buckles and fine western jewelry.

Nutrena is proud to support the PRCA and the athletes competing in these rodeos that help keep this heritage and way of life alive. For the four-legged athletes, we know that health and

happiness go hand in hand. Both are a result of the quality of care they get from owners raising them to be their best. And much of that comes from the quality nutrition they’re being fed. Our feed sustains the animals you care for. Our feed helps them perform their very best. What’s inside them, literally, counts.

OK Energy Resource Board (OERB) was founded in 1993 by the state legislature at the request of the oil and natural gas industry. Our leaders’ vision was to leverage the collective

strength of the industry to restore land associated with historic well sites and help support educators across the state. The purpose of the Board is to coordinate a program designed to demonstrate to the general public the importance of the Oklahoma oil and natural gas exploration and production industry, to encourage the wise and efficient use of energy, to promote environmentally sound production methods and technologies, to develop existing supplies of Oklahoma’s oil and natural gas resources, to support research and educational activities concerning the oil and natural gas exploration and production industry and to cause remediation of historical oilfield environmental problems.

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NATIONAL PARTNERS

The Pendleton Whisky portfolio, born in the Great North west, is steeped in True Western Tradition. A collection of premium spirits whose popularity has grown far beyond its territory of origin. When your history is tied to the Pendleton Round-Up, one of the oldest and most prestigious rodeos in the West, there’s a lot to live up to. Authenticity and quality are more than words on a label. Starting with precise barrel aging in hearty American Oak and finishing with glacier-fed

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waters from Mt. Hood, we’re introducing whisky enthusiasts to the easy drinking style that cowboys have loved for years. Created to celebrate the American cow boy, the Pendleton Whisky brand honors a heritage that inspires us live boldly, drink well, and taste the moment wherever we may be. Pendleton Whisky is proud to be the Official Whisky of ProRodeo. Let’er Buck!

NATIONAL PARTNERS

Pivot Bio was born out of an ambition to replace synthetic nitrogen fertilizer with a more sustainable and safer tool for farmers. Co-founders Karsten Temme and Alvin Tamsir

began their work as lab partners during graduate school and focused on creating a dependable and safer way to fertilize cereal crops. Driven by a relentless commitment to help make farming more productive and sustainable, they built a scalable proprietary tech platform that enables microbes to reliably produce nitrogen for cereal crops - a discovery that has been chased by scientists for decades, and never available commercially until now. Pivot Bio microbes take nitrogen from the air and make it available for plants, replacing the need for synthetic nitrogen. Pivot Bio released its first commercial product for corn, Pivot Bio PROVEN®, to U.S. farmers in 2019. Demand continues to grow, and the company expanded its product portfolio in 2020 with Pivot Bio RETURN® for wheat and introduced sorghum in 2021.

Platinum Performance® was founded by renowned equine veterinarian and surgeon, Dr. Doug Herthel in 1996. From our earliest days we have held a strong commitment to veterinarians and the highest respect for their

role in guiding the health and performance of the horse. From day one we have known exactly who we are, what matters to us and the defining values that have always and will always guide us. It’s not about us, it’s about you and the animals you love. You, our client. You’re our“why.”You and other riders like you are why we always strive to be better; you’re our greatest motivation and largest responsibility. We do things right, we hold you as our client in the highest regard and we always choose safety and efficacy first. We are motivated, more and more every day, to change lives, improve performance and influence disease. That’s what keeps us charging forward. Play ProRodeo / Vetnos is an exciting skill-based matchup game available only on the App Store. Select athletes using your skills and knowledge to win tokens. Play ProRodeo offers matchups of athlete vs. athlete and “over-unders” that are prepared by an ex pert game making team and presented in an one-on-one selection process. Customers use their skills and knowledge of athletes and Performance Scoring to win real money. The goal is to select the athletes who will generate higher Performance Scores in their respective matchup.

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Polaris is the world leader in powersports and off-road innovation with vehicles for utility, recreation and anything in between. Polaris is

especially proud to be a sponsor the 2023 Wrangler National Finals Rodeo. From the backyard to the deep woods, Polaris RANGER has been trusted utv by farmers, ranchers, hunters and homeowners and hunters for more than a decade and is the “official UTV of the National Finals Rodeo.” With the most complete and customiz able line-up off-road vehicles, Polaris brands include sportsman (ATVs), RANGER, RZR and general (side-by-side vehicles), as well as exciting youth vehicles that al low the whole family to get outside. Built for riders, by riders, this year’s lineup con nects you to the outdoors like never before.

Priefert is one of the largest farm, ranch, and rodeo equipment manufacturers in the world. As the official equipment provider for the PRCA and for the Wrangler National Finals Rodeo, Priefert custom-designs the

Purina has been leading the industry with animal feed innovation since 1894, and over the years our purpose has never changed. We have always been driven to unlock the greatest potential of every animal. Over the last 126 years, our ideas and research-backed nutritional solutions have modernized the way animals are fed. As the #1 choice by many top athletes for their rodeo animals and the choice of feed for all contracted stock at the NFR, Purina is a proud sponsor of the PRCA. arena and holding pens used at each year’s Wrangler NFR. As part of a multi-year agreement, Priefert rewards ProRodeo’s All-Around World Champion with a custom arena or $20,000 worth of Priefert Products. In addition, Priefert also designed a superb outdoor arena at the ProRodeo Hall of Fame & Museum of the American Cowboy in Colorado Springs, CO. An NFR-replica Priefert bucking chute is included as part of the display at the ProRodeo Hall of Fame. Founded in 1964 by Marvin Priefert and located in Mt. Pleasant, Texas, Priefert is still family owned and operated. Behind its success is a work force of 1,000 employees helping to create and ship a multitude of Priefert products to dealers all across the US and around the world. For more information, visit www.priefert.com.

RAM Trucks supports the Professional Rodeo Cowboys Association at every level, from contract personnel awards to title sponsorship of all circuit finals rodeos, as well as the NFR OPEN

Powered by RAM. In addition, RAM Trucks sponsors the NFR Playoff, the Wrangler NFR and hundreds of local rodeos. RAM Trucks are America’s longest-lasting heavy-duty pickups with proven capability. The RAM Heavy Duty delivers automotive proof, with a 6.7-liter Cummins Turbo Diesel engine, 930 pound-feet of torque, and over 31,000 pounds of towing capacity. The younger, more rebellious RAM Rebel shreds unruly terrain with four-corner air suspension and a 5.7-liter HEMI. Congratulations to RAM Rodeo – celebrating over 37 years of rodeo and RAM Trucks.

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Dedicated to providing cowboys with the finest headwear available for the Western lifestyle, Resistol is proud to manufacture their hats from fur to finish entirely in the U.S.A. –

American made, Texas proud. Each fur-felt hat goes through more than 200 steps under the company’s high standard quality control, thereby producing the most consistent and finest quality hats known. For nearly 100 years, the team at Resistol has been dedicated to preserving the heritage and lifestyle of the great American cowboy. The name Resistol has been linked to the rodeo cowboy, and the company was one of the first sponsors of the PRCA and the Wrangler NFR. Since 1959, the PRCA Resistol Rookie of the Year Award has honored outstanding achievements of first-year PRCA members and tomorrow’s rodeo legends. Without a doubt, the long-standing relationship between Resistol and the PRCA has always been the “best all-around.” Resistol provides a full line of felt and straw cowboy hats, as well as men’s Western lifestyle apparel. We are proud to be the official hat of the PRCA.

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NATIONAL PARTNERS

As the first integrated resort to be built on the Las Vegas Strip in over a decade, Resort World Las Vegas seamlessly blends the technology and luxury appeal of an urban contemporary resort

with the traditions and time-honored details of the international Resorts World brand. The sleek yet simple elegance of this property was developed with the intention of bringing the elevated experience for which the Resorts World brand is known to the modern Las Vegas traveler seeking luxury, value and variety.

Since 1994 Shop Rewards has provided a collection of belts and buckles unparalleled in quality, price, and selection. And, of course, service that’s second to none. As well as belts and buckles REWARDS is proud to offer customers the finest in dress and western hats

through The Hat Store, Houston’s premier destination for custom cut and shaped hats for men and women as well as a large dress hat selection. Call it one-stop-shopping for the finer things in life. Thinking of designing a custom buckle? We can do it. Need a belt for your special one-of-a-kind buckle set? We can make it. If you need a new belt for your buckle set and need the tip switched, we do that every day.

The South Point Hotel, Casino & Spa is once again an official PRCA sponsor and this year, proud to host the 2023 Buckle Presentation. The South Point is also home to the PRCA’s National Convention, an educational and networking opportunity for rodeo

committees and contract personnel. The 2,200-room resort in Las Vegas provides affordable luxury while catering to visitors and locals alike. This casino destination features 11 restaurants; the world-class Spa Costa del Sur; one of the top equestrian facilities in the country, featuring four arenas, including the brand new Farnam Arena totaling 40,000-square feet, and 1,200 climate-controlled stalls; a 165,000-square foot convention center; exhibit hall; 90,000-square-foot tournament bowling facility; separate race and sports books and all the casino games that make Las Vegas famous.

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You can say forage is always on our minds and in our hearts generation after generation. Standlee Premium Products provides a variety of forage types in a wide range of product

formats including pellets, cubes, chopped, and bales. Quality is evident in our products and in the way we do business. After all, our family name is on every package! With a well-established retail partner and distributor network, you can get Standlee Premium Products for your equine partner when and where you want it! Our natural premium western forage products are guaranteed and supported by our friendly and knowledgeable customer service team.

SUCCEED Digestive Conditioning Program was developed with serious horse people in mind. Whether you’re chasing NFR dreams or enjoying local competitions, SUCCEED will help your horses be at their best and stay at their

best. Our equine partners’ optimal performance begins with total gut health. When in good digestive health, horses eat consistently and maintain weight, energy, and focus. They stay relaxed during hauling and competition, and they can stay healthy, strong, and balanced in all environments. In continued support of rodeo, look for SUCCEED throughout the NFR as a Sponsor of Awards, Contestant Hospitality, the Warm-up Tent, and more. Our goal is to support the athletes and especially their equine partners. First-time users can try SUCCEED risk-free. Take the SUCCEED Challenge and see results in 60 days or your money back. Available only on purchases made at www.nfrchallenge.com and visit us at www.succeed-equine.com to learn more.

Teton Ridge is a multi-platform brand devoted to the iconic American Western way of life and western equine sports. Teton Ridge was created with the singular focus of elevating Classic Western Sports and America’s

Western Culture on the world stage, while broadening audiences around the globe as well as at home. Additionally, Teton Ridge operates a philanthropic foundation which provides invaluable funding for land stewardship; fosters community by preserving the cultural heritage of America’s western culture; and ensures the future of ranching and riding sports. For more information about Teton Ridge, please visit tetonridge. com or @tetonridge on Instagram @tetonridgeusa on Facebook.

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2022 was the 75th Anniversary of Wrangler Western Wear , title sponsor of the Wrangler National Finals Rodeo and Wrangler National Finals Breakaway Roping and supporter of hun dreds of PRCA rodeos across North America,

Wrangler® Western Wear outfits the greatest ProRodeo athletes in the world and offers the official competition jeans of the PRCA & WPRA. The Wrangler National Patriot™ program supports American veterans, First Responders, and families and in 2023 will resume its 12th year of hosting the Wrangler National Patriot Memorial tour, bringing cowboys and cowgirls to visit our troops across the globe. Wrangler is building on its dedication to Rodeo & Western lifestyle events through the Wran gler Network, a mobile and online centralized hub for live-streamed PRCA events, PRCA news and Western lifestyle content. Visit WranglerNetwork.com or download the free mobile app. Wrangler - Long Live Cowboys. Find us at www.Wrangler.com, www.facebook.com/WranglerWestern and at www.twitter.com/WranglerWestern. We are farmers and families–creators, distillers, and dreamers who harness the power of nature’s living energy to enrich humanity with the goal of Essential oils in every home. We are guided by nature’s journey in our mission to empower wellness, purpose, and abundance for communities around the world.

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NATIONAL PARTNERS

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