2023 Media Guide - National Partners

In 2020, the PRCA and The Cowboy Channel (TCC) launched the Cowboy Channel Plus App, allowing ProRodeo fans access to live streamed and on-demand programming of ProRodeo events and TCC’s Western Lifestyle content. The Content can be accessed via the mobile app (available on Android and IOS), as well as any browser, smart TV, or device. Viewers can enjoy free access to updated news, bios, rodeos, and highlights. Those with a subscription

PARTNERS

will unlock premium content such as up to six simultaneous live rodeo feeds, classic PRCA archived rodeos, TCC video-on-demand programming, and the only place viewers can stream the National Finals Rodeo. Subscribers can sign up for $9.99 a month of $99.99 for an entire year. Sign up for The Cowboy Channel Plus App. Visit www.cowboychannelplus.com.

NATIONAL PARTNERS

Durango® Boots is proud to be a sponsor of the PRCA and the official boot of the NFR. For over 50 years, Durango® has been crafting the world’s best western boots with the latest in comfort, style, and

technology. Lightweight, tough, and unbelievably comfortable, Durango® Boots are designed for your western life. Whether you’re riding and roping, on the job, or on the town, Durango® Boots are made for what you do. Gear up with Durango® Boots- the official boot of the NFR.

In the worldwide AGCO family of farm machinery brands, Hesston by Massey Ferguson’s commitment to rodeo runs deep, dating back to 1974. We’re continuing that tradition as the official farm equipment

company of the NFR. Hesston is proud to be a sponsor of the Wrangler. National Finals Rodeo. Rodeo fans know Hesston as the leader in hay equipment and appreciate its commitment to quality hay and its production. Visit www.masseyferguson.com or your local dealer.

You can see Justin footprints all around ProRodeo, and not just in its arenas. Justin supports the Wrangler NFR, the NFR OPEN presented by RAM, 12 RAM Circuit Finals Rodeos, as well as over 100 PRCA regular season rodeos with its Justin Sportsmedicine Team (JST) program. The JST provides comprehensive sports medicine care to

ProRodeo athletes. In tandem with the PRCA, Justin also supports the Justin Cow boy Crisis Fund in providing cost-of-living financial assistance to professional rodeo athletes and their families in time of need following traumatic rodeo related injury.

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2023 PRCA MEDIA GUIDE