2023 PRCA Annual Report

annual report PrCa 2023

THE PRORODEO HALL OF FAME AND MUSEUM OF THE American Cowboy educates the public about rodeo, its history and impact on Western American culture.

providing recognition to the past & present while Inspring the future of Rodeo at the Hall of Fame

Kent Sturman Director of ProRodeo Hall of Fame & Museum of the American Cowboy

2023 ProRodeo Hall of Fame HIGHLIGHTS • Increases in All Museum Revenue Sources • New Event Revenue Netted $45,000 + • Recognition from Industry Partners • Increased Community Involvement & Outreach • “Museum Takeover”with Rockpile Museum in Gillette, Wyoming during the 75th National High School Finals Rodeo • New Spring Sports Fundraiser - $44,000 • Little Champions Educational Program Stu dent Participation Up 69% • Event Venue Rental Revenue Up 15.5% (Hall of Fame’s largest growth since 2014)

“Building on the growth and success of the past two years following the pandem ic shut down and decline, we look for ward to a great 2024, our 45th year. This past year was one of the most successful in our history. We plan to carry that positive wave throughout 2024 and into a 45th Anniversary celebration in August that appropriately honors the excellence showcased in the ProRodeo Hall of Fame. We want to thank all our stakeholders that have helped make the past 45 years possible and successful. It is our honor to preserve the history of the PRCA and to help tell the stories of the champions and legends that have made our sport what it is today.” ~Kent Sturman

Significant Social Media growth

Social Media Page Visits Up Over 250% Social Media Reach Up Over 550%

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Triple Digit Percentage Increase in Social Media Engagement

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Raymond Kinter’s passion was supporting institutions who keep the history of the Old West alive. Received Largest Individual Donation in Hall of Fame history from the Kinter estate: $392,257 1

Access to 55,000+ Fans 8

Rocky Mountain Vibes rodeo themed Baseball Events with

With the Vibes we hosted Rodeo in the Rockies nights with rodeo-themed events, activities and baseball.

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