2023 PRCA Annual Report

annual report PrCa 2023

PRCA LICENSED BRAND MERCHANDISE continues to expand into Athlete Merchandise and Collectibles.

Sponsors, Licensing & Media up 10% in 2023

Our PRCA Licensing Revenue continues to grow significantly and is up 50% since 2019, surpassing $2 million in the 2023 fiscal year Merchandise and Licensing

Expanding PRCA’s Brand & opportunities to connect with fans

PRCA continues to explore cross promotional and branding opportunities to bring Rodeo to new fans across many different platforms.

PRCA Photo by Fernando Sam Sin of Rocker Steiner at NASCAR

A3

The PRCA & licensee Rodeo Quincy’s combi nation of cowboy values continue to grow. Rodeo Quincy

A3 Merch remains the PRCA’s Legacy NFR Merchandise Licensee.

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