2023 PRCA Annual Report

Our sport is thriving. The PRCA is in a great place.

annual report PrCa 2023

CEO’s MESSAGE TO Members

“By all accounts 2023 was arguably one of the best years in the history of the PRCA. Membership was up, entries were up, sponsorship was up, attendance was up and and we enjoyed a record payout.”

reached 6,600 in 2023 - the most we’ve had in over a decade. We project the trajectory will continue. The number of rodeo events also con tinued to grow, but at a slower pace. This was by design to have enough members and entries to fill our events. In 2023, there were 790 PRCA-sanctioned events, an increase of 19 from 2022. The increase in payouts was the most impressive with over $4 million in new added money. Historically, the total payout hovered around $50 million after the NFR. We first saw substantial growth in 2022 with a total payout of $65 million. In 2023, the total payout increased even more to reach a histor ic $74,502,688 for the season. Television continued to boom for the PRCA. The number of televised events grew substantially largely due to viewership. There was an appetite and demand for rodeo on TV which resulted in 916 televised performances in 2023. The newly created Cowgirl Channel also led to more viewers. Our partnership with Rural Media Group/ The Cowboy Channel continued to be a success.

Much of our revenue was from our sponsor and media partners. We value our sponsors and their alignment with our mission and western way of life and appreciate their longevity and the legacies they’ve created. In fact, our partnership with Wrangler made the cover of the July 24, 2023 issue of the Sports Business Journal. The maga zine stated, “. . . the PRCA-Wrangler partnership is the longest tenured in Sports Business Journal’s ranking of league sponsor relationships.” In 2023, the PRCA reached over $47 million in revenue, much of which was returned to our members. Any remain ing funds paid for capital improve ments at our headquarters in Colorado Springs to include the migration of our IT systems to a modern platform. In summary, our great sport of rodeo, our western culture, and our Associ ation thrived in 2023, and I thank you for being a part of it.

Tom Glause Professional Rodeo Cowboys Association Chief Executive Officer

It was a phenomenal year for the PRCA with increased numbers in mem bership, prize money, viewership, and sponsorships. We made marked improvements in all categories. Like every sporting association during the 2020 COVID pandemic, we lost members. Fortunately, members continued to return, and membership

Tom Glause Chief Executive Officer

Our vision is to be the undisputed leader in the Western Sports industry, featuring the best cowboys competing at the best rodeos and delivering the best entertainment for fans, while embracing the traditions of the West.

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ON THE COVER: PRCA Photo by Clay Guardipee of Jayco Roper on Pickett Pro Rodeo's Renovo Night Gazer