2023 PRCA Annual Report

gender

Women 49%

Men 51%

age

8% 18-24

40+ Million ProRodeo Fans

46% 25-54

46% 55+

6,600 PRCA MEMBERS

55% are Married

17.9m Families with 3 or more

77% more likely to work in Fishing, Farming or Forestry

119k current or prior Military Service

98% more likely to go hunting or fishing

PRCA Photo by Hailey Rae

Rodeo attracts fans young and old.

3.6m households own an ATV

1. 10% make business purchasing decisions 2. 25% have camped in the last 12 months 3. 15m+ make more than $75k/year

91% more likely to purchase a new pickup truck in the next 12 months

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