2023 PRCA Media Guide - All Chapters

The Pendleton Whisky portfolio, born in the Great North west, is steeped in True Western Tradition. A collection of premium spirits whose popularity has grown far beyond its territory of origin. When your history is tied to the Pendleton Round-Up, one of the oldest and most prestigious rodeos in the West, there’s a lot to live up to. Authenticity and quality are more than words on a label. Starting with precise barrel aging in hearty American Oak and finishing with glacier-fed

PARTNERS

waters from Mt. Hood, we’re introducing whisky enthusiasts to the easy drinking style that cowboys have loved for years. Created to celebrate the American cow boy, the Pendleton Whisky brand honors a heritage that inspires us live boldly, drink well, and taste the moment wherever we may be. Pendleton Whisky is proud to be the Official Whisky of ProRodeo. Let’er Buck!

NATIONAL PARTNERS

Pivot Bio was born out of an ambition to replace synthetic nitrogen fertilizer with a more sustainable and safer tool for farmers. Co-founders Karsten Temme and Alvin Tamsir

began their work as lab partners during graduate school and focused on creating a dependable and safer way to fertilize cereal crops. Driven by a relentless commitment to help make farming more productive and sustainable, they built a scalable proprietary tech platform that enables microbes to reliably produce nitrogen for cereal crops - a discovery that has been chased by scientists for decades, and never available commercially until now. Pivot Bio microbes take nitrogen from the air and make it available for plants, replacing the need for synthetic nitrogen. Pivot Bio released its first commercial product for corn, Pivot Bio PROVEN®, to U.S. farmers in 2019. Demand continues to grow, and the company expanded its product portfolio in 2020 with Pivot Bio RETURN® for wheat and introduced sorghum in 2021.

Platinum Performance® was founded by renowned equine veterinarian and surgeon, Dr. Doug Herthel in 1996. From our earliest days we have held a strong commitment to veterinarians and the highest respect for their

role in guiding the health and performance of the horse. From day one we have known exactly who we are, what matters to us and the defining values that have always and will always guide us. It’s not about us, it’s about you and the animals you love. You, our client. You’re our“why.”You and other riders like you are why we always strive to be better; you’re our greatest motivation and largest responsibility. We do things right, we hold you as our client in the highest regard and we always choose safety and efficacy first. We are motivated, more and more every day, to change lives, improve performance and influence disease. That’s what keeps us charging forward. Play ProRodeo / Vetnos is an exciting skill-based matchup game available only on the App Store. Select athletes using your skills and knowledge to win tokens. Play ProRodeo offers matchups of athlete vs. athlete and “over-unders” that are prepared by an ex pert game making team and presented in an one-on-one selection process. Customers use their skills and knowledge of athletes and Performance Scoring to win real money. The goal is to select the athletes who will generate higher Performance Scores in their respective matchup.

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2023 PRCA MEDIA GUIDE