2023 PRCA Media Guide - All Chapters

Dedicated to providing cowboys with the finest headwear available for the Western lifestyle, Resistol is proud to manufacture their hats from fur to finish entirely in the U.S.A. –

American made, Texas proud. Each fur-felt hat goes through more than 200 steps under the company’s high standard quality control, thereby producing the most consistent and finest quality hats known. For nearly 100 years, the team at Resistol has been dedicated to preserving the heritage and lifestyle of the great American cowboy. The name Resistol has been linked to the rodeo cowboy, and the company was one of the first sponsors of the PRCA and the Wrangler NFR. Since 1959, the PRCA Resistol Rookie of the Year Award has honored outstanding achievements of first-year PRCA members and tomorrow’s rodeo legends. Without a doubt, the long-standing relationship between Resistol and the PRCA has always been the “best all-around.” Resistol provides a full line of felt and straw cowboy hats, as well as men’s Western lifestyle apparel. We are proud to be the official hat of the PRCA.

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As the first integrated resort to be built on the Las Vegas Strip in over a decade, Resort World Las Vegas seamlessly blends the technology and luxury appeal of an urban contemporary resort

with the traditions and time-honored details of the international Resorts World brand. The sleek yet simple elegance of this property was developed with the intention of bringing the elevated experience for which the Resorts World brand is known to the modern Las Vegas traveler seeking luxury, value and variety.

Since 1994 Shop Rewards has provided a collection of belts and buckles unparalleled in quality, price, and selection. And, of course, service that’s second to none. As well as belts and buckles REWARDS is proud to offer customers the finest in dress and western hats

through The Hat Store, Houston’s premier destination for custom cut and shaped hats for men and women as well as a large dress hat selection. Call it one-stop-shopping for the finer things in life. Thinking of designing a custom buckle? We can do it. Need a belt for your special one-of-a-kind buckle set? We can make it. If you need a new belt for your buckle set and need the tip switched, we do that every day.

The South Point Hotel, Casino & Spa is once again an official PRCA sponsor and this year, proud to host the 2023 Buckle Presentation. The South Point is also home to the PRCA’s National Convention, an educational and networking opportunity for rodeo

committees and contract personnel. The 2,200-room resort in Las Vegas provides affordable luxury while catering to visitors and locals alike. This casino destination features 11 restaurants; the world-class Spa Costa del Sur; one of the top equestrian facilities in the country, featuring four arenas, including the brand new Farnam Arena totaling 40,000-square feet, and 1,200 climate-controlled stalls; a 165,000-square foot convention center; exhibit hall; 90,000-square-foot tournament bowling facility; separate race and sports books and all the casino games that make Las Vegas famous.

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2023 PRCA MEDIA GUIDE