2024 PRCA Annual Report

THE PRORODEO HALL OF FAME AND MUSEUM OF THE American Cowboy educates the public about rodeo, its history and impact on Western American culture

“The Hall of Fame celebrated its 45th anniversary in 2024. It was a grand event, and we certainly had much to celebrate. We were glad to share our success with all stakeholders, sponsors, inductees, and those who contributed to our success since we opened our doors on Aug. 6, 1979.” ~ Kent Sturman while inspiring the future of Rodeo at the Hall of Fame RECOGNIZING the past and present

KENT STURMAN Director of PRORODEO Hall of Fame & Museum of the American Cowboy

2024 Hall of Fame HIGHLIGHTS 99.1% Excellent Rating Visitor Survey Developed Digital Learning Curriculum Updated Buckle Display in NFR Gallery Outdoor Statues Cleaned BEST OF WESTERN HORSEMAN AWARD: Second Place Winner In Best Of Culture Western Destinations Museum Revenue Sources Up from 2023 • Venue Rentals Up 55%

• Admissions Up 14% • Memberships Up 12% • Gift Shop Up 7% prorodeo hall of fame

The highest revenue since 2016 Benny Binion World Famous Bucking Horse and Bull Sale Proceeds $25k

Celebration 45

Week-Long Activities: Open House, Exhibition Rodeo and Rodeo Clown Reunion Sponsorships: $33,500 45th Anniversary

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