2024 PRCA Annual Report

As the world becomes more connected, the PRCA is actively working to maximize sponsor impact to break down barriers and effectively reach new markets and fans.

SPONSORSHIP RESULTS IN 2024​ $18,057,843 up 12.2% from 2023

the PRCA Athlete Licensing Initiative Continues to Grow and take Shape.

communications and marketing strive to grow revenue in support of our membership.

Licensing Revenue: $115,825 over budget, 5.6%

marketing continuing to develop non-endemic brands

19 Final 2024 Cash Sponsorship: $15.9 million 19