2024 PRCA Annual Report

looking at 2024

Contents CEO’s Message .......................................... 3 Chairman’s Statement .............................. 5 PRCA Board of Directors ........................... 6 Rodeo Administration ............................... 8 Record-Breaking Payouts ........................10 Financial Status .......................................14 ProRodeo Hall of Fame ........................... 16 PRCA Sponsors ....................................... 18

Merchandise and Licensing .................... 22 Television and Livestream ...................... 24 Social Media Engagement ...................... 25 PRCA Digital Media Strategy .................. 26 PRCA Youth Initiative .............................. 28 Information Technology .......................... 30 Livestock Program .................................. 32 PRORODEO Demographics ..................... 34

PRCA Photo by Alexis Cady of R.C. Landingham

ON THE COVER: PRCA Photo by John Pyle of Bodee Lammers on Brookman Rodeo’s Lonesome Smile

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