2024 PRCA Annual Report

age

8% 18-24

gender

Women 49%

Men 51%

46% 25-54

46% 55+

6,665 PRCA MEMBERS

40+ Million ProRodeo Fans

55% are married

17.9m families of 3 or more

77% more likely to work in fishing, farming or forestry

119k current or prior military service

98% more likely to go hunting or fishing

PRCA Photo by Click Thompson

Rodeo attracts fans young and old.

3.6m households own an ATV

1. 10% make business purchasing decisions 2. 25% have camped in the last 12 months 3. 15m+ make more than $75k/year

91% more likely to purchase a new pickup truck in the next 12 months

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