2024 PRORODEO Media Guide

CINCH PLAYOFFS The Professional Rodeo Cowboys Association® (PRCA) named Cinch as the title sponsor for the inaugural Playoffs.

In September of 2022, the PRCA, the State of South Dakota, Experience Sioux Falls and Cinch announced the Cinch Playoffs would have athletes competing for the Governor’s Cup

and vying for the $1.1 million purse in 2023. The richest rodeo in South Dakota history.

The top four finishers from each event at the Playoffs in Puyallup, Wash., and the top eight out of the standings of the Playoff Series presented by Pendleton Whisky advanced to Sioux Falls. At the Cinch Playoffs Governor’s Cup, the rounds on Sept. 28-29 paid $10,000 for first; $7,500 (second); $5,000 (third); $2,500 (fourth). On the final day, it’s a clean slate for the contestants with the top eight in the aggregate from rounds 1 and 2 competing. The top four times/ scores advance to a final round and an even bigger payday. The final four round paid $25,000 to first; $19,000 (second); $12,000 (third); and $6,000 (fourth).

The Cinch Playoffs and the Governor’s Cup aired on The Cowboy Channel and streamed on the PRCA on Cowboy Channel Plus App. Visit cowboychannelplus.com for more information.

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CINCH PLAYOFFS