2024 PRORODEO Media Guide

NATIONAL PARTNERS

Community Coffee is the No. 1 family-owned coffee retailer in America, and the Official Coffee of the PRCA and the NFR. For more than 100 years, Community Coffee has maintained an unwavering dedication to making the best-tasting, highest quality coffee we possibly can. As cowboys and

PARTNERS

cowgirls begin their day before the sunrise, we are proud to be right there with them, fueling them for the hard-hitting action ahead. From developing new and innovative products to cherishing our roots, we remain true to our purpose of bringing joy to those who help communities thrive, with programs supporting teachers, military service members, first responders and farmers.

NATIONAL PARTNERS

Coors Banquet is a proud partner of the PRCA and “the official beer of the Wrangler NFR” for 40 years and counting. Coors Banquet is the brand who knows what it takes to rodeo; uncompromising determination and hard-working attitude. Coors Banquet proudly supports the true Western tradition and cowboy way of life. Coors Banquet, stolen, In 2020, the PRCA and The Cowboy Channel (TCC) launched the Cowboy Channel Plus App, allowing ProRodeo fans access to live streamed and on-demand programming of ProRodeo events and TCC’s Western Lifestyle content. The Content can be accessed via the mobile app (available on Android and IOS), as well as any browser, smart TV, or device. Viewers can enjoy free access to updated news, bios, rodeos, and highlights. Those with a subscription

smuggled, and sought after since 1873.

will unlock premium content such as up to six simultaneous live rodeo feeds, classic PRCA archived rodeos, TCC video-on-demand programming, and the only place viewers can stream the National Finals Rodeo. Subscribers can sign up for $9.99 a month of $99.99 for an entire year. Sign up for The Cowboy Channel Plus App. Visit www.cowboychannelplus.com.

Durango® Boots is proud to be a sponsor of the PRCA and the official boot of the NFR. For over 50 years, Durango® has been crafting the world’s best

western boots with the latest in comfort, style, and technology. Lightweight, tough, and unbelievably comfortable, Durango® Boots are designed for your western life. Whether you’re riding and roping, on the job, or on the town, Durango® Boots are made for what you do. Gear up with Durango® Boots- the official boot of the NFR.

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2023 PRCA MEDIA GUIDE