2024 PRORODEO Media Guide

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Las Vegas Convention and Visitors Authority (LVCVA) is your home for live sports. Whoever you root for, whatever sport you love to watch, the biggest events take place here. Welcome to The Greatest Arena on Earth. Head to visitlasvegas.com/sports to learn more. Las Vegas Events (LVE) and the the PRCA have created a long-lasting and highly successful partnership with the Wrangler National Finals Rodeo that continues to promote the sport of professional rodeo. Our role is to secure sustainable

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events for the destination and ensure their success. LVE presents an average of 35 events per year, highlighted by the NFR, which brings sold-out audiences of more than 170,000 rodeo fans to the Thomas & Mack Center over 10 days each December.

Montana Silversmiths sets the gold and silver standard of excellence, as the Brand of Champions™ and the official silversmiths of the

PRCA since 1999. The exceptional quality and beauty of Montana Silversmiths originated in 1973 with the richness of the West rendered into coveted championship buckles and fine western jewelry.

Nutrena is proud to support the PRCA and the athletes competing in these rodeos that help keep this heritage and way of life alive. For the four-legged athletes, we know that health and

happiness go hand in hand. Both are a result of the quality of care they get from owners raising them to be their best. And much of that comes from the quality nutrition they’re being fed. Our feed sustains the animals you care for. Our feed helps them perform their very best. What’s inside them, literally, counts.

The Pendleton Whisky portfolio, born in the Great Northwest, is steeped in True Western Tradition. A collection of premium spirits whose popularity has grown far beyond its territory of origin. When your history is tied to the Pendleton Round-Up, one of the oldest and most prestigious rodeos in the West, there’s a lot to live up to. Authenticity and quality are more than words on a label. Starting with precise barrel aging in hearty American Oak and finishing with glacier-fed

waters from Mt. Hood, we’re introducing whisky enthusiasts to the easy drinking style that cowboys have loved for years. Created to celebrate the American cowboy, the Pendleton Whisky brand honors a heritage that inspires us live boldly, drink well, and taste the moment wherever we may be. Pendleton Whisky is proud to be the Official Whisky of ProRodeo. Let’er Buck!

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2023 PRCA MEDIA GUIDE