2024 PRORODEO Media Guide

NATIONAL PARTNERS

Priefert is one of the largest farm, ranch, and rodeo equipment manufacturers in the world. As the official equipment provider for the PRCA and for the Wrangler National Finals Rodeo, Priefert custom-designs the

PARTNERS

Purina has been leading the industry with animal feed innovation since 1894, and over the years our purpose has never changed. We have always been driven to unlock the greatest potential of every animal. Over the last 126 years, our ideas and research-backed nutritional solutions have modernized the way animals are fed. As the #1 choice by many top athletes for their rodeo animals and the choice of feed for all contracted stock at the NFR, Purina is a proud sponsor of the PRCA. arena and holding pens used at each year’s Wrangler NFR. As part of a multi-year agreement, Priefert rewards ProRodeo’s All-Around World Champion with a custom arena or $20,000 worth of Priefert Products. In addition, Priefert also designed a superb outdoor arena at the ProRodeo Hall of Fame & Museum of the American Cowboy in Colorado Springs, CO. An NFR-replica Priefert bucking chute is included as part of the display at the ProRodeo Hall of Fame. Founded in 1964 by Marvin Priefert and located in Mt. Pleasant, Texas, Priefert is still family owned and operated. Behind its success is a work force of 1,000 employees helping to create and ship a multitude of Priefert products to dealers all across the US and around the world. For more information, visit www.priefert.com.

NATIONAL PARTNERS

RAM Trucks supports the Professional Rodeo Cowboys Association at every level, from contract personnel awards to title sponsorship of all circuit finals rodeos, as well as the NFR OPEN

Powered by RAM. In addition, RAM Trucks sponsors the NFR Playoff, the Wrangler NFR and hundreds of local rodeos. RAM Trucks are America’s longest-lasting heavy-duty pickups with proven capability. The RAM Heavy Duty delivers automotive proof, with a 6.7-liter Cummins Turbo Diesel engine, 930 pound-feet of torque, and over 31,000 pounds of towing capacity. The younger, more rebellious RAM Rebel shreds unruly terrain with four-corner air suspension and a 5.7-liter HEMI. Congratulations to RAM Rodeo – celebrating over 37 years of rodeo and RAM Trucks.

Ranch Fuel Energy Drink is inspired by the spirit of the cowboy. Ranch Fuel is more than an energy drink; it’s a tribute to the cowboy way of life. Crafted with precision, Ranch Fuel

is designed to provide clean energy, mental focus, and enhanced endurance. We’re not just a brand; we’re advocates of the western lifestyle, actively supporting western sports across all disciplines with a goal to grow the fanbase and amplify the excitement of cowboy culture. Ranch Fuel’s commitment to quality and innovation, coupled with its distinctive Texan roots, makes Ranch Fuel the perfect companion for those who live by the cowboy code. Whether you’re tending cattle, chasing your dreams or battling the concrete jungle - join our community of like-minded individuals

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2023 PRCA MEDIA GUIDE