2024 PRORODEO Media Guide

STOCK CONTRACTORS

purchased its PRCA card. Glenn Herriman passed away in December 2010 and Belinda ran the family business on their ranches in Omak, Wash., until 2011, when she sold it to Vern MacDonald, who changed its name to C5 Rodeo Company. C5 Rodeo sent three bareback horses, two saddle broncs and one bucking bull to the 2020 Wrangler NFR. Calgary Stampede Manager: Keith Marrington LOCATION: Calgary, Alberta. BUCKING STOCK OF THE YEAR: Bareback horses Grated Coconut, 2003-04, 2006-09 (a record six times); Lonesome Me, 1984, 1994; Moon Rocket, 1976; saddle bronc horses Wanda Dee, 1964; Kloud Grey Skoal, 1987; Lonesome Me Skoal, 1989-90. OTHER NOTABLE LIVESTOCK: Xplosive Skies was the top bareback horse of the 2016 Wrangler NFR; Special Delivery was named one of the top five bareback horses of the 2014 Wrangler NFR and among the top three overall for 2014-15, and had the highest score of the 2016 regular season with a 90.75-point ride with Jake Vold in the short round at the Ponoka (Alberta) Stampede; Reckless Margie was part of the top score of 91.5 points at the 2015 Wrangler NFR. Marrington is serving on the PRCA stock contractor executive council. BACKGROUND: In 1961, the Calgary Stampede bought a ranch to provide the flexibility needed for its event, breeding 70-plus mares a year to get a continuous supply of high-caliber bucking rodeo stock. With more than 22,000 acres, 500 horses and 90 head of bulls, the ranch recently has ventured into embryo transfers. In 2020, it sent seven bareback horses, and nine saddle broncs to the Wrangler NFR. Cervi Championship Rodeo Stock contractor: Binion Cervi LOCATION: Fort Madison, Iowa. BUCKING STOCK OF THE YEAR: Saddle bronc Brookman’s Velvet, 1980; bull Tiger, 1975. OTHER NOTABLE LIVESTOCK: Multi-Chem Texas Cocktail, No. 2 bull in the PRCA, 2009. BACKGROUND: The man responsible for producing many of the largest rodeos in the U.S., Mike Cervi, sold his business in 2004 to his son Binion, who now runs one of the largest stock companies in rodeo history. The Cervis draw from a herd of more than 600 head of bucking stock and thousands of head of other livestock at their Colorado ranches. The company is a conglomeration of several company interests acquired over the years, including Beutler Bros. & Cervi Rodeo Company. In 1973, Mike Cervi acquired Cervi Championship Rodeo Company, previously owned by Harry Knight and Gene Autry. Mike was named PRCA Stock Contractor of the Year in 1983 and 2001. Cervi Championship Rodeo sent one bareback horse, four saddle broncs and two bucking bulls to the Wrangler NFR in 2020.

Several NFR’s/Ram Finals/Circuit Finals, Smilin Bob: NFR/Ram Finals/Circuit Finals, Corona Time: NFR/NFR Open, SOS: NFR/NFR Open, Joe Dirt: NFR/Ram Finals/Circuit Finals, Risky Business: NFR/Ram Finals/Circuit Finals, Rude Roommate: NFR/Ram Finals Circuit Finals, Satisfaction: NFR/ Ram Finals/Circuit Finals, Ragin Lunatic: NFR/Ram Finals/Circuit Finals, Corona Kate: NFR/Ram Finals/ Circuit Finals; Beaver Trails: Ram Finals/Circuit Finals- won a round at Ram Finals – spring of 2021 in Kissimmee Florida; Flirtacious: NFR/Ram Finals/Circuit Finals – won Red Lodge 2021 with 92.5 points; Drinkin’ Again: NFR/Ram Finals/Circuit Finals; Hot Axe: NFR Bull/Ram Finals/Circuit Finals – been in the 90’s numerous times in bull riding; Stir Crazy: NFR Bull. BACKGROUND: Brookman Rodeo was started by the late PRCA Hall of Famer, Marvin Brookman in 1936. Due to health issues, Dave & Cathy Wieferich (Marvin’s granddaughter) took over the “Born to Buck” Breeding program in 2002. Brookman Rodeo travels across the United States supplying stock to various PRCA Rodeos and producing their own rodeos. Building Champions, LLC Stock contractor: Tom Reeves LOCATION: Poplar, Mont. BACKGROUND: They sent one bucking bull to the 2020 Wrangler NFR. Burch Rodeo Stock contractor: Chad Burch LOCATION: Gillette, Wyo. NOTABLE STOCK : Lunatic From Hell was voted 2018 Saddle Bronc of the Year. Burch’s Blood Brother tied for PRCA Saddle Bronc of the Year Award, 2008, runner-up, 2002-03; saddle bronc Lunatic from Hell and bucking bull White As were among the top five animals in their events at the 2014 Wrangler NFR, and Lunatic from Hell was also among the top three saddle broncs of the year 2014-15. BACKGROUND: For more than 20 years, Max Burch bred bucking horses that cowboys have described as “rank” or “eliminators.” Burch purchased Midwest Rodeo Company from Steve Sutton in 1999, and now Max’s son, Chad, runs the company. The firm sent one bareback horse, one saddle bronc and one bucking bull to the 2020 Wrangler NFR. C5 Rodeo Stock contractor: Vern McDonald LOCATION: Lac La Biche, Alberta. NOTABLE LIVESTOCK : Virgil, voted No. 1 Bareback Horse of the Year in 2017-18 and was named the top bareback horse at the 2017 Wrangler NFR; Make Up Face, one of top five bareback horses at the 2012 Wrangler NFR. BACKGROUND: Glenn Herriman, a former PRCA contestant and pickup man, and his wife, Belinda, started their Northern Cross stock contracting business in the amateur ranks 20 years ago and gradually brought their five daughters into the operation. In 2004, the company

STOCK CONTRACTORS

281

2024 PRCA MEDIA GUIDE