2026 Media Guide

PRCA COMMUNICATIONS STAFF

Staff may be reached Monday - Friday, 8:30 am - 5:00 pm (MT) at 719.593.8840.

TRACY RENCK | Communications and Media Manager trenck@prorodeo.com • 719.528.4758 Leads our communications efforts through the PSN, ProRodeo.com, PRP, Media Guide, Contract Personnel directory, and other publications. ZACH ALVIRA | PSN Editor & Digital Media Specialist zalvira@prorodeo.com • 719.528.4723 • Writes stories for the PSN and the PRCA’s website. Assists in day-to day operations of the media department. ALEX DODD | Media Reporter adodd@prorodeo.com • 719.528.4706 • Writes stories for the PSN and the PRCA’s website. Assists in daily content creation and media operations. LISA CUSH | Digital Publications Manager Lcush@prorodeo.com • 719.528.4724 • Designs PRCA publications. MATTHEW CASTANEDA | Media Assistant mhcastaneda@prorodeo.com • 719.528.4773 • PSN Subscriptions, day-to-day operations in Media Department. DARLA LINDT | Manager Of Business Development dlindt@prorodeo.com • 719.528.4708 Oversees advertising in PRCA publications (PRORODEO Sports News, PRORODEO Programs & Contract Personnel Directory). DAWSON MOODY | Sponsorship Fulfillment Coordinator dmoody@prorodeo.com • 719.528.4707 • Responsible for activations and fulfillment for PRCA sponsors. Responsible for brand management of physical marketing materials. TATE HICKS | Brand Marketing and Fulfillment Coordinator thicks@prorodeo.com • 719.528.4766 • Supports PRCA and PRORODEO brand marketing activations, activities, and fulfillment for organizational and sponsorship initiatives. ALEX LACROIX | Special Events and Marketing Coordinator alacroix@prorodeo.com • 719.528.4726 • Drives awareness, participation, and long term passion for rodeo through engaging experiences and strong community connections. AMY FAST | Vice President Of Broadcast and Digital Media afast@prorodeo.com • 719.528.4721 • Oversees the video licensing agreements, prorodeo.com, video clip distribution.

NICOLE GARSIDE | Director of Licensing and Merchandise ngarside@prorodeo.com • 719.528.4725 • Responsible for Licensing and Merchandising PRORODEO Brand, Marketing both PRORODEO and Athlete Brands and Marketing and Special Events. MICHAEL ALLEN | Brand Marketing and Graphic Design mallen@prorodeo.com • 719.201.9142 • Supports marketing initiatives and designs brand assets across all departments. Manages and monitors all external uses of the PRCA Brand. KEVIN KERSEY | Vice President of Business Development kkersey@prorodeo.com | 719.528.7404 • Responsible for generating revenue through sponsorships, advertising, and licensing for the PRCA. Directs the business development team, ensuring sales goals are met and projects are completed on time. Works with internal teams and stakeholders to support sponsor activations, events, and overall revenue growth for the organization. TAYLOR BROWN | PRORODEO Films Producer and Videographer tbrown@prorodeo.com • 719-548-4808 • Responsible for production of PRORODEO Films and PRCA creative video assets JARON LUNSFORD | PRORODEO Films Producer and Videographer jlunsford@ prorodeo.com • 719-528-4794 • Responsible for production of PRORODEO Films and PRCA creative video assets LAUREN BACH | Sr. Social Media Manager Lbach@prorodeo.com • 719.528.4736 • Manages content across all PRCA social media channels. ANDREW ROSARIO | Graphic Designer and Content Creator arosario@prorodeo.com • 719.528.4728 • Helps manage and create content across all social media channels

ON THE COVER

Tie-down roping phenom Dylan Hancock gets ready at the 2025 NFR. PRCA photo by Click Thompson

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Introduction and General Informatoin