2026 Media Guide

PRCA MEDIA AWARDS

2002 Print:

Guy Clifton, Reno (Nev.) Gazette-Journal Kirt Steinke, PRCA photographer

Photo:

Broadcast: Winnercomm, Tulsa, Okla.

2003 Print:

Dwayne Erickson, Calgary (Alberta) Herald

Photo: Jeff Belden, PRCA photographer Broadcast: Faye DeHoff, Dan Marries, Jamison Forst and Mindy Blake KOLD-TV, Tucson, Ariz. 2004 Print: Kendra Santos Photo: Mike Copeman, PRCA photographer Broadcast: KOLO-TV, Reno, Nev. 2005 Print: Western Horseman and American Cowboy Photo: Louise Serpa Broadcast: Arnie Jackson, JSA Sports Network 2006 Print: Becky Newell, America’s Horse Photo: James Fain, PRCA photographer Broadcast: Butch Thurman, Rodeo Sports Update 2007 Print: Susan Kanode Photo: Gene Hyder, PRCA photographer Broadcast: George Michael, NBC 2008 Print: Spin to Win Rodeo magazine Photo: Jim Svoboda, PRCA photographer Broadcast: Don Gay, television commentator 2009 Print: Joe Kusek, Billings (Mont.) Gazette Photo: Dudley Barker, PRCA photographer Broadcast: Steve Kenyon, ProRodeoLive.com commentator 2010 Print: Ted Harbin Photo: Bob Click, PRCA photographer Broadcast: Talk Rodeo (Derek Barton and Rick Thompson) 2011 Print: Bob Welch, Spin to Win Photo: Kerri Allardyce, PRCA photographer Broadcast: Joe Beaver 2012 Print: Dwayne Erickson, Calgary (Alberta) Herald Photo: Eva Scofield, PRCA photographer Broadcast: Hadley Barrett 2013 Print: Scott Mansch, Great Falls (Mont.) Tribune Photo: Greg Westfall, PRCA photographer Broadcast: Rob Matthews, Pro Rodeo Roundup 2014 Print: Sam Eifling, Sports Illustrated Photo: Larry Smith, PRCA photographer Broadcast: Dan Miller, Wrangler Network 2015 Print: Las Vegas Review-Journal Photo: James Phifer, PRCA photographer Broadcast: Wrangler Network 2016 Print: Brett Marshall Photo: Ric Andersen, PRCA photographer Broadcast: Marty Campbell 2017 Print: Neal Reid Photo: Roseanna Sales, PRCA photographer Broadcast: Dan Weinberg and Greg Trager, CBS Sports Network 2018 Photo: Dan Hubbell, PRCA photographer Broadcast: Patrick Gottsch, RFD-TV 2019 Print: The Cowboy Journal Photo: Dan Hubbell, PRCA photographer Broadcast: NFR Extra 2020 Print: Brett Hoffman Photo: Dan Hubbell, PRCA photographer Multimedia: The Cowboy Channel & PRCA on Cowboy Channel Plus App 2021 Photo: Robby Freeman, PRCA photographer Media Award Excellence in Journalism: Justin McKee, The Cowboy Channel Media Award Excellence in Multi-Media: RF-TV, Rural Media Group 2022 Photo: Click Thompson, PRCA photographer Multimedia Journalism: The Cowboy Channel Media Award in Broadcast Journalism: Taylor Sheridan 2023 Photo: Click Thompson, PRCA photographer Multimedia Journalism: Sports Illustrated’s Rodeo Daily Media Award in Broadcast Journalism: Karlee Peterson, executive producer The Cowboy Channel & Cowgirl Channel 2024 Photo: Click Thompson, PRCA photographer Multimedia Journalism: Kendra Santos, Equine Network Media Award in Broadcast Journalism: Teton Ridge, Rodeo Roadtrip 2025 Photo: Click Thompson, PRCA photographer

PRCA AWARDS

Multimedia Journalism: John Letasky, Billings Gazette Media Award in Broadcast Journalism: Randy Taylor

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2026 PRCA MEDIA GUIDE