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ProRodeo

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OFFICIAL PROGRAM OF THE PROFESSIONAL RODEO COWBOYS ASSOCIATION

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Miss Rodeo America

Jordan Tierney becomes fifth queen from S.D. to hold title

BY AMBER BAILLIE T he Miss Rodeo America title was passed on to a cowgirl from a well-known rodeo family who has competed in every rodeo event available to girls. On Dec. 8, 2019, Jordan Tierney, from Oral, S.D., was named Miss Rodeo America 2020 at the Tropicana in Las Vegas. Her mom, Robin, was Miss Rodeo South Dakota in 1985-86 and finished as second runner-up at the Miss Rodeo America Pageant. Her dad, Paul, is a ProRodeo Hall of Famer and PRCA world champion in tie-down roping (1979) and all-around (1980). “It’s been a great week of competition, and I’m excited to hit the ground running and get this job,” she said. “Growing up, I was able to see the influence my dad had and the positive impact he was able to make. I got to a point where I wanted to do more with my life, so I decided rodeo queening would be an awesome avenue because it ties in with everything that I love.” The 25-year-old became the fifth queen from South Dakota to take on the national role. As an official representative of the PRCA, she will appear at schools, civic events and 100 rodeos to promote the sport of rodeo during her year-long reign.

PRCA ProRodeo photo by Steve Gray

MISS RODEO AMERICA 2020 “I want to use social media platforms to have that positive influence,” she said. “You can reach girls or boys anywhere in the U.S. and world, you don’t just have to be at a rodeo to have that reach. I have a marketing background, so it’s exciting for me to have my year with it.”

Every Buckle has a Story

To increase your revenue by offering the ProRodeo Program at your rodeo, contact Amber Baillie at abaillie@ prorodeo.com

“I want to use social media platforms to have that positive influence. You can reach girls and boys anywhere in the U.S. and world, you don’t just have to be at a rodeo to have that reach.” – JORDAN TIERNEY

After earning a bachelor’s degree from Chadron (Neb.) State College in business administration (and a minor in marketing), Tierney plans to use her $20,000 scholarship from the Miss Rodeo America Scholarship Foundation to further her education. “I want to pursue a master’s (degree) in marketing,” she said. “There’s also the South Dakota Agricultural and Rural Leadership Foundation. SDARL is an 18-month program where you learn leadership skills and how to be a better advocate for agriculture in the Western way of life. It’s up for new enrollment in November 2020, so I would like to do that after.” In high school, Tierney competed in barrels, breakaway roping, pole bending and goat tying. On Chadron’s rodeo team, she competed in barrels, breakaway roping and goat tying, and has continued to compete at the amateur level. “Now that they’re starting to implement breakaway at big rodeos, I’m super excited,” she said. “Having another event for girls to compete in is a great opportunity. Your average winning time in that event is a low two seconds. I think the ‘wow’ factor for breakaway is really exciting and could be a fan favorite.” At the 2019 Miss Rodeo America Pageant, Tierney earned the appearance award and placed ahead of Miss

Rodeo Washington Hannah Leib, who finished as first runner-up, and Miss Rodeo Nebraska Eva Oliver, second runner-up. “The No. 1 thing is always be yourself,” Tierney said. “That’s a cliché thing to say, but coming into this competition and throughout my year as Miss Rodeo South Dakota, I wanted to be authentically me, and if I wasn’t what they wanted then I would be perfectly content with that.” Tierney belongs to less than 1% of the world’s population: she is a redhead with blue eyes. “It’s two recessive genes, and that’s very uncommon,” she said. “I’m also double jointed in both of my thumbs.” Tierney made her first appearance as Miss Rodeo America during Round 6 at the 2019 Wrangler National Finals Rodeo. Her first appearance in 2020 was at the National Western Stock Show and Rodeo in Denver, Jan. 16.

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© 2020 PROFESSIONAL RODEO COWBOYS ASSOCIATION

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Cervi Championship Rodeo

Livestock welfare top priority in ProRodeo

BY MATT NABER J ust like with kids, “it takes a village” when raising and caring for ProRodeo livestock. There’s no one aspect to animal welfare that’s more important

ANIMAL CARE than the other. Livestock’s transportation, healthcare,

feed and everything else needs to be consistently

high quality for the animal to perform its best in the arena. “Everyone involved with the animals – feeders, haulers, pickup men – everyone has to be on the same page to care for them,” said Binion Cervi, owner of Cervi Championship Rodeo. “There’s not just one person handling the animal, it’s half a dozen people. There’s so many different people involved that you all have to be on the same page so it’s consistent.” To help maintain this high level of animal care,

or by calling 719.528.4713

Ben Espy courtesy photo

Most breeding in ProRodeo is calculated and uses modern science to produce top-of-the-line stock.

Cervi Championship Rodeo has a veterinarian on staff, Dr. Ben Espy. “He’ll travel wherever we need to handle all of the animals’ needs,” Cervi said. “Anything from medicine to ultrasounds and bloodwork.” Dr. Espy is also head veterinarian for the San Antonio (Texas) Stock Show & Rodeo and a member of the PRCA’s animal welfare committee.

“People think we turn animals out to the arena and hope nothing happens, but it’s really important they understand everything is calculated and preventative.” – DR. BEN ESPY, RODEO VETERINARIAN

bucked in the past, and there’s even someone managing each animal’s schedule for where to go and when. “Like a singer with one hit won’t try to sellout a stadium, you need a manager who understands them,” Cervi said. “It’s really important for building a longtime career. You can set a horse back if you don’t stage them in the right areas.” The saying goes that the animals in rodeo are better cared for than the cowboys, Cervi said. “It’s very accurate,” he said. “Rodeo livestock careers last longer than the cowboys’ careers. A roughstock rodeo

“There’s a misconception that veterinarians and stock contractors are reactionary to injuries,” Espy said. “People think we turn animals out to the arena and hope nothing happens, but it’s really important they understand everything is calculated and preventative.” According to Cervi, every detail is catered to the animal’s needs. The flankman decides what side of the chute will be used because of the patterns the animal

© 2020 PROFESSIONAL RODEO COWBOYS ASSOCIATION

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