PRCA Brand Guide - 2023

PRCA BRAND 1 COLOR APPLICATION | BLACK AND WHITE

Use for limited color palette - PRCA BLUE

Use for limited color palette - PRCA BLACK

Use for dark backgrounds TV - digital media

APPROVAL MUST BE GIVEN FOR USE OF THESE LOGOS PRCA FONT

GT America EXPANDED BLACK ALL CAPS: Headlines and Large Titles STANDARD REGULAR ALL CAPS: Eyebrows Standard Bold Sentence case: Titles and callouts Standard Regular Sentence case: Body copy Hierarchy is key. It let’s viewers know what to pay attention to. Headlines and titles are bold, and body copy and captions are regular.

EXAMPLE: PRORODEO 2022 ADVERTISING New Brand Release Las Vegas, NV - The Professional Rodeo Cowboys Association announces a new brand release for 2022 on Mar. 4, 2023

A LICENSE MUST BE PURCHASED IN ORDER TO USE THIS FONT FOR PUBLICATIONS

SECONDARY/FONT