PRCA Brand Guide - 2023

WRANGLER NFR

PRIMARY | 1-COLOR APPLICATIONS

F

“F” height

*white color is not transparent it is white and black *black color is not transparent it is white and black

SECONDARY | SIMPLE VERSION

F

EXCLUSION ZONE The Wrangler NFR mark must always be surrounded by a field of clear-space to isolate it from competing graphic elements and ensure its visibility and impact. The clear space minimum is equal to the height of the “F” in NFR, at any size. This minimum amount of clear space must surround the Wrangler NFR mark in all applications. The Wrangler NFR mark can appear in a variety of sizes to accommodate a range of applications, but it must never be sized so small that it becomes illegible. The logo should never be reproduced so the optical height becomes less than 1.5 inches wide, physically or 108 pixels wide, digitally. For instances under this size, use the secondary logo: Simple PRCA Shield. Small embroidery should also be done this way.

*white color is not transparent it is white and black *black color is not transparent it is white and black

SIZE RESTRICTIONS

PRINT MIN SIZE 1.5”

DIGITAL MIN SIZE 108px

SECONDARY SIZING