PRCA Committee Guide 2019

2018 PRCA Sponsors • American Quarter Horse Association (AQHA) • Boot Barn • Boyd Gaming • Carroll Companies • Cinch Jeans • Hesston by Massey Ferguson • Justin • LVCVA • MGM Grand • MillerCoors Brewing • Mirage Hotel and Casino • Montana Silversmiths • Pendleton Whisky • Polaris Ranger • Priefert • Pro Equine • RAM Rodeo • Resistol • South Point Hotel and Casino • The Purple Cowboy • Wrangler

The PRCA encourages rodeo committees to use the list of national PRCA sponsors (see right), all of whom have demonstrated their commitment to ProRodeo and supports its goals Demographics Rodeo committees can use demographic information to show potential advertisers and sponsors what kinds of audiences they can reach by sponsoring their rodeo or advertising in their program. The table below shows 2017 data. For current demographics, please call 719.528.4860

For financial institutions and mortgage companies:

• 82 percent of PRCA rodeo attendees used a credit card in the last three months • 67 percent own their own homes • 55 percent used a debit card in the last three months • 55 percent report a median household income of $50,000 or more

Retailers:

Watch the Wrangler National Finals Rodeo, view video on-demand with 50 years of PRCA rodeo archives, or watch top PRCA rodeos that will be livestreamed in 2019. Subscribe to ProRodeoTV.com today. It’s the best way to stay connected to the sport of ProRodeo

• 90 percent of PRCA rodeo attendees own a computer/tablet • 85 percent own a smartphone • 66 percent hunt, fish or camp • 12 percent own an ATV

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COPYRIGHT 2018 BY THE PROFESSIONAL RODEO COWBOYS ASSOCIATION