PRCA Committee Guide 2019

Promotion • An effective publicity committee will have a publicity chairman who is accustomed to leading a group, has experience working with media and advertising, and is willing to put in long hours doing hands-on work • The committee should include a few volunteers who write well and communicate promptly and professionally with the media

Contact PRCA Properties 719.528.4860 Publicity & Promotional Materials

PRCA Logos

PRCA patches and volunteer shirts

PRCA chute decals

• For further tips, log in to ProRodeo.org and click on Rodeo Committes, Rodeo Publicity

PRCA banners

PRCA 3’ x 5’ flag for grand entries and victory laps 30-second TV commercials (available for download on ProRodeo.org) Advice on marketing and branding

PR & developing contacts • Work with your committee to make contact with local businesses that already support your rodeo and set a goal to reach new businesses each year • Develop educational presentations you can deliver at any time and anywhere. Include signifcant details such as audience demographics, your rodeo’s impact on local businesses and contributions to the community including gifts to charities • Contact area organizations such as the chamber of commerce, rotary club and business networking groups requesting to give a brief presentation on your rodeo

Contact PRCA Media 719.528.4840 Media Guides

ProRodeo Programs

Media CDs

• Share more on your rodeo with friends, teachers, work colleagues, customers and create business cards

Contestant interviews

• Set up meetings with the general managers of your local radio and TV stations, and the publisher of your local newspaper(s) • The purpose of a press release, from your perspective as a rodeo committee, is to get your story published for free

Sample press releases

ProRodeo Sports News subscription questions

Photo requests

Rodeo records

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