PRCA Committee Guide 2019

Website & email blasts • You should have a website for your rodeo. Include its URL (eg., www.yourrodeo.com) with your Approvals forms so that it will be posted on ProRodeo.com’s rodeo schedule page

• At minimum, your website should include your rodeo dates, location, schedule, ticket prices and contact information

• Tell your local fairs, state and county tourism agencies about your website and ask them to link to it. Also link it to your social media accounts

• If you have some way to collect your audience’s e-mail addresses, you can use programs such as Constant Contact to set up e-mail blasts (promotional e-mails that can go to a mass of recipents) to promote your rodeo Social media Please follow and like the PRCA’s social media accounts and tag the PRCA in any applicable posts to help cross-promote your event. We recommend setting up a Facebook, Twitter and Instagram account for your rodeo

Tips:

• Keep text short and concise in posts • Always post a picture or video for fan engagement

• Shorten any URL’s you are sharing (bit.ly is a great service) • Post consistently leading up to your rodeo (at least once a day) • Social media coverage during your rodeo is key for fan engagement • Utilize hashtags (#WeAreProRodeo), giveaways, tagging, and getting people to share your posts • Please refer to our social media policy on ProRodeo.com for do’s and don’ts

PRCA ProRodeo photo by Phil Doyle

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COPYRIGHT 2018 BY THE PROFESSIONAL RODEO COWBOYS ASSOCIATION

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