PRORODEO Media Guide - 2025

PRCA COMMUNICATIONS STAFF

PRCA Communications Staff may be reached Monday through Friday, 8:30 am - 5:00 pm (MT) at 719.593.8840.

TRACY RENCK | Manager of Communications and Media trenck@prorodeo.com • 719.528.4758

KEVIN KERSEY | Manager of Business Development and TV Programming kkersey@prorodeo.com | 719.528.7404 Oversees sponsorship sales, partnerships, and licensing revenue while managing national broadcast and livestream productions. Coordinates with media partners, committees, and stakeholders to ensure successful TV programming and sponsor activations. DARLA LINDT | Manager Of Business Development dlindt@prorodeo.com • 719.528.4708 Oversees requests regarding advertising in PRCA publications (PRORODEO Sports News, PRORODEO Programs and the Contract Personnel Directory). DAWSON MOODY | Sponsorship Fulfillment Coordinator dmoody@prorodeo.com • 719.528.4707 Responsible for ensuring ongoing activations and fulfillment activities for PRCA sponsors. Tasked with meeting long-term deadlines and implementing sponsor programs. Responsible for brand management of physical marketing materials. TATE HICKS | Brand Marketing and Fulfillment Coordinator thicks@prorodeo.com • 719.528.4766 Supports PRCA and PRORODEO brand marketing activations, activities, and fulfillment for organizational and sponsorship initiatives. ANNA MILLS | Social Media Manager amills@prorodeo.com • 719.528.4736 Manages content across all PRCA social media channels. ANDREW ROSARIO | Graphic Designer and Content Creator arosario@prorodeo.com • 719.528.4728 Helps manage and create content across all social media channels

Leads our communications efforts through the PSN, ProRodeo.com, PRP, Media Guide, Contract Personnel directory, and other publications. ZACH ALVIRA | PSN Editor & Digital Media Specialist zalvira@prorodeo.com • 719.528.4723 Writes stories for the PSN and the PRCA’s website. Assists in day-to-day operations of the media department. ALEX DODD | Media Reporter adodd@prorodeo.com • 719.528.4706 Writes stories for the PSN and the PRCA’s website. Assists in daily content creation and media operations. LISA CUSH | Digital Publications Manager Lcush@prorodeo.com • 719.528.4724 Designs PRCA publications, including the PSN, PRORODEO programs, Media Guide, the Contract Personnel Directory and the NFSR program. MATTHEW CASTANEDA | Media Assistant mhcastaneda@prorodeo.com • 719.528.4773 PSN Subscriptions, day-to-day operations in the Media Department. AMY FAST | Vice President Of Broadcast and Digital Media afast@prorodeo.com • 719.528.4721 Oversees the video licensing agreements, prorodeo.com, video clip distribution TAYLOR BROWN | PRORODEO Films Producer and Videographer tbrown@prorodeo.com • 719-548-4808 Responsible for the production of PRORODEO Films and PRCA creative video assets JARON LUNSFORD | PRORODEO Films Producer and Videographer jlunsford@prorodeo.com • 719-528-4794 Responsible for the production of PRORODEO Films and PRCA creative video assets

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Introduction and General Informatoin