PRORODEO Sports News - June 1, 2026

Landis’ career has put him in many unique situations. But he thrives off of adrenaline.

through a ring of fire, and a giant yellow stuffed “Wild Cantbeatalope” puppet with bouncing, fluid hair that can spray water 50-feet from its back end. He guards his material, rarely letting it be filmed, because he’s seen too many “dime store clowns” try to copy an act. “My stuff doesn’t work that way,” he said. “It’s pretty intricate.” While pushing toward the peak of his performance career, Landis has also spent years building something bigger than himself. His youth min iature bull riding organization, the Ju nior Bull Riders, now operates in five countries: Mexico, Brazil, Australia,

Canada and the United States. He

Whether he makes it back to the NFR or not, Landis has already built something that will outlast any buckle: a family, a legacy, and a sport that is better for his presence in it. He’s not chasing the NFR for the glo ry, he’s chasing it because that’s just who he is. “Maybe I don’t have the peers around that want to hang with the old man,” he said. “But grandpas are pretty cool.”

also produces and stocks rodeo events through Roughstock101. He and his grandsons, Logan, Blake, and Ryder, also breed miniature bulls through Little Bucks Rodeo Co, which shares the same initials as the boys (LBR). The same year Landis started the JBR, he married former rodeo queen Rabecca Landis. The two have six kids (Michael, Robert, Travis, Leslie, Kyler, and Tucker) between them and eight grandchildren, although Landis says it “feels like 90,000” at times.

JUNE 1, 2026 PRORODEO SPORTS NEWS DIGITAL MAGAZINE 33