PRORODEO Sports News March 2026 Digital Edition

POSITIVE TIMES: JORDAN JO HOLLABAUGH

J ordan Jo Hollabaugh is a force of nature. baugh embodies what it means to build a life rooted in the Western way of life while boldly stepping into new arenas of influence. Her journey hasn’t been accidental, it’s been intention al, fueled by grit, preparation and an unshakable com mitment to doing the work. Inside the arena, her résumé speaks volumes. Holla baugh finished third in the Breakaway World Standings in 2020 and was the first breakaway champion at the Cheyenne Frontier Days Invitational in 2019. That mo ment in Cheyenne wasn’t just a win, it was history. It marked a shift for the sport and highlighted the growing stage for breakaway roping at the highest levels. But for Hollabaugh, accomplishments are milestones, not finish lines. Her success is built in the quiet hours most people never see. The repetition. The setbacks. The constant pursuit of refinement. She approaches roping the same way she approaches business and media; with discipline, authenticity and a deep respect for the responsibility that comes with hav ing a platform. Whether she’s behind the chutes, a microphone or a computer designing a brand, she brings the same intensity and integrity. MAKING AN IMPACT IN & OUT OF ARENA A breakaway roper, podcast host, on-air talent, marketing consultant and website designer, Holla

And honestly, looking back at

where this journey started, I’m just blown away by how this lifestyle keeps opening doors I only used to dream about,” Hollabaugh said. “Seeing the ‘In The LOOP with Jordan Jo Podcast’ join forces with The Cowboy Channel has been such a ‘pinch me’ moment. This sport and the rodeo world have given me so much more than just a career. They’ve given me a community and a purpose. It truly is the gift that keeps on giving, and I’m so blessed to be able to share these stories with you all from the best seat in the house. That has been my positive times moment in and out of the arena.”

Her “positive times” aren’t defined solely by titles or rankings, but by impact. By doors opened for oth ers. By stories preserved. By traditions carried forward. Hollabaugh is helping shape the future of the Western

industry not by aban doning its roots, but by standing firmly in them. In doing so, she reminds us that the Western way of life is

Beyond competition, Hollabaugh has become one of the most trusted voices in Western media. As the host of “In The LOOP with Jordan Jo Podcast,” she pulls back the curtain on life along the rodeo road. “In The LOOP” is a podcast that brings listeners behind the scenes stories of the Western way of life with athletes inside and out of the rodeo arena. It’s more than interviews, it’s connection. It’s a space where stories are told honestly and the lifestyle is celebrated without pretense. Her platform recently reached a defining milestone, joining forces with The Cowboy Channel, a full-circle moment for a girl who always knew she wanted to be a cowgirl. “Being a cowgirl has always been my dream.

not just something you inherit, it’s something you build, protect and pass on.

PRCA photo by Click Thompson

28 PRORODEO SPORTS NEWS DIGITAL MAGAZINE MARCH 2026