ProRodeo Sports News - March 31, 2023

SHORT ROUND

Cowboy Channel announces Spanish-language feed Branching Out

T he Cowboy Channel is proud to announce the creation of a separate feed for Spanish-language viewers providing full coverage of all performances of the PRCA’s Top 10 rodeos. Spanish language productions for Fort Worth, San Antonio, Houston, Austin, San Angelo, Reno, Calgary, Cheyenne, Salinas, Pendleton, and the Wrangler NFR in Las Vegas will now be offered as part of a monthly or yearly subscription to the PRCA on Cowboy Channel Plus App. The first live broadcast feed of The Cowboy Channel Deportes will start on June 15 with the Reno Rodeo. The Cowboy Channel Deportes will also be offered on a regional basis to Spanish-language cable and broadcast channels to support these rodeos and to help develop new fan support in their respective local markets. “Our #1 goal at The Cowboy Channel has always been to grow the fan base, and viewership, for rodeo and western sports”, stated Patrick Gottsch, Founder of The Cowboy Channel. “The Hispanic community in the United States, and throughout all North & South America, are deeply involved in the western lifestyle. We believe that The Cowboy Channel can help bridge this small gap by producing a year-long Spanish-language feed, so that these fans can now follow the regular ProRodeo season from start to finish, growing attendance and interest for all rodeos across the country.”

“The PRCA will be able to expand our fan base, and audience with the addition of the Spanish language feed for select PRCA rodeos broadcast on The Cowboy Channel,” PRCA CEO Tom Glause said. “The excitement of rodeo transcends any language, and now our Spanish-speaking fans will be able to fully experience the great sport of ProRodeo.” In partnership with Mexicanal, the

veteran Mexican rodeo broadcast team of Luis Fernando Zepeda de Alba and Roberto Valdez will anchor these broadcasts from The Cowboy Channel studios in the historic Fort Worth Stockyards. Each broadcast will consist of a pre-show, just like the one produced on The Cowboy Channel prior to each Top 10 rodeo performance. The Cowboy Channel Deportes will simply be an additional option of the various “live” feeds available on the PRCA on Cowboy Channel Plus app and archived so viewers can access any of these Spanish-language broadcasts anytime throughout the year. And with this new feed also allows the opportunity for Spanish-language commercials to be inserted into the commercial breaks, specifically on The Cowboy Channel Deportes. “Mexicanal is proud to be a part of this very important initiative with The Cowboy Channel, bringing western sports programming in the Spanish language to the millions of Hispanics throughout the United States”, Demian Torres-Bohl, President of Mexicanal said.

Tickets now on sale for 2023 NFR Open

Tickets for the 2023 NFR Open at the Pikes Peak or Bust Rodeo, July 11-15 in Colorado Springs, Colo., are on sale online, now. The NFR Open powered by RAM,

finals on Saturday, July 15 when the national circuit champions will be crowned. “The NFR Open is one of the most significant rodeos of the year,” said Tom Glause, CEO of the PRCA. “Pikes Peak or Bust Rodeo and

will be one of the biggest rodeos of the 2023 ProRodeo season with $1 million in payouts to contestants, livestock and other PRCA members. More than 200 top contestants from each of the U.S. and Canadian Circuits, plus national champions from Mexico will be competing in Bareback Riding, Steer Wrestling, Team Roping, Saddle Bronc Riding, Breakaway Roping, Tie-Down Roping, Barrel Racing and Bull Riding, culminating with a semifinals and

the Colorado Springs community made this an outstanding rodeo in 2022 and we are excited to build upon that momentum in 2023.” The NFR Open at the Pikes Peak or Bust Rodeo will have evening performances Tuesday through Saturday, and matinee performances Friday and Saturday. Tickets are on sale online now at pikespeakorbust.org and sellouts are expected.

ProRodeo Sports News 3/31/2023

ProRodeo.com

20