ProRodeo Sports News - October 29, 2021

SHORT ROUND

Teton Ridge new presenting sponsor of Wrangler NFR Partnership

T he Professional Rodeo Cowboys Association®, and Teton Ridge Oct. 28 announced a multi-year deal for Teton Ridge to become the presenting sponsor of the Wrangler National Finals Rodeo in Las Vegas. Teton Ridge is a brand dedicated to promoting and preserving iconic western culture. Since 1985, Las Vegas has played host to the NFR, except for 2020 when the NFR was moved to Arlington, Texas, because of COVID-19 restrictions in place in Las Vegas. The NFR is a culmination of more than 600 PRCA-sanctioned events within the regular season. Las Vegas

PRCA World Champion crowning ceremony. “A PRCA world title received at the NFR is one of the most treasured achievements in rodeo,” Teton Ridge CEO Jonathan Katz said. “Celebrating champions and the hard work that goes into rising to the top levels of each rodeo discipline is at the core of Teton Ridge. Aligning with PRCA and LVE as part of this iconic year- end event, we want to join them in honoring western sports and the tremendous professionals competing for world titles in a very prestigious way.” The partnership comes on the heels

Events, the special events coordinator for the rodeo, projects 17,000 people in attendance at every performance at the Thomas & Mack Center, or 170,000 total. The total estimated economic impact of the NFR was more than $175 million in 2019 according to the Las Vegas Convention and Visitors Authority. “This is great to partner with Teton Ridge as the presenting sponsor of the Wrangler National Finals Rodeo, the richest and most prestigious rodeo in the world,” PRCA CEO Tom Glause said. “It’s extremely pleasing when you can partner with an organization whose beliefs align with ours. We look forward to this being a great relationship moving forward.” Emphasizing the same commitment to excellence that is exhibited in all Teton Ridge’s integrations, the dedicated western- preservation brand will place a special focus on elevating the

of Teton Ridge’s recent move to bring The American under the brand’s umbrella and elevate the richest single-day rodeo in the world to new levels in March 2022 in Arlington, Texas, including an unmatched total purse of more than $3 million, non-stop rodeo action, live music, entertainment and more. The industry-leading event is the centerpiece of the brand’s western sports portfolio. Adding the NFR partnership was a natural next step for Teton Ridge and further illustrates the significance placed on celebrating excellence at the top levels of the rodeo world. For the most comprehensive source for everything ProRodeo year-round and the Wrangler NFR visit prorodeo.com. Ticketing information and more is available at NFRexperience.com. Details on Teton Ridge activations and events surrounding the week can be found at tetonridge.com or through social media @TetonRidge. on both ends of the arena in roughstock and timed events, so it’s an award that is hard to qualify for and especially hard to win.” Frost now has won back-to-back Linderman awards. His first came in 2019, then the honor was not awarded in 2020. He said it’s an award he shoots for every season, but it was more difficult than ever in 2021. “Every year I set out with the goal of being in the running for the Linderman Award,” Frost said. Frost is the second member of his family to capture the distinguished Linderman Award, his older brother, Joe, 27, captured the award in 2014.

Josh Frost named 2021 Linderman Award winner The PRCA Linderman Award is one of the most

prestigious awards in ProRodeo. It recognizes a cowboy who won at least $1,000 in three events, and those events must include at least one roughstock and one timed event. The 2021 Linderman Award winner is Randlett, Utah, cowboy Josh Frost. This past season Frost earned $130,192 in bull riding, $4,110 in tie-down roping, and another $1,070 in the steer wrestling. He said it’s an award he holds near and dear to his heart. “It means a lot to me, I think it’s the most cowboy award we have in the sport of ProRodeo,” said Frost, a two-time Wrangler National Finals Rodeo qualifier. “You have to compete

ProRodeo Sports News 10/29/2021

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