ProRodeo Sports News - September 20, 2024

SHORT ROUND

Honored T he Coors family and rodeo go hand in hand. Their legacy in the sport is growing even further. Pete Coors has been named the 2024 Legend of PRORODEO. “The first thing that came to my mind when I heard the news of this honor was Donna Keffeler (the National Event Coordinator, Coors Banquet Rodeo at Molson Coors Beverage Company),” said Coors. “We wouldn’t be where we are without her and the support of the company. I truly am humbled this receive this award.” Since 1979, Coors Brewing Company has provided millions of dollars to rodeo athletes, announcers, stock contractors, rodeo committees and barrelmen, while solidifying its position as part of the backbone of PRORODEO. “We have always felt that rodeo has been the perfect partner with our consumers and particularly with the Coors Banquet brand,” Coors said. “I think this recognition really goes to a lot of people, who stood with the company and myself promoting PRORODEO. It took a lot of folks to get to this point.” Over his nearly 50-year career at Coors Brewing Company, Pete held many positions, starting as a trainee in waste management to being promoted to Director of Market Research and eventually earning the President and Chairman titles. Now, retired from active employment, he currently serves on the Board of Molson Coors Beverage Company. He has also been a dedicated board member and loyal supporter of the National Western Stock Show & Rodeo in Denver, Colo., for nearly 30 years. Coors is the 19th man honored as a Legend of PRORODEO, following Jake Barnes, Jim Shoulders, Clem McSpadden, Harry

Pete Coors named 2024 Legend of PRORODEO

Vold, Larry Mahan, Shawn Davis, Dean Oliver, Donnie Gay, Benny Binion, Mel Potter, Neal Gay, Michael Gaughan, Keith Martin, Cotton Rosser, Bob Tallman, Clint Johnson and Red Steagall. Coors will be honored at the 19th annual Wrangler Gold Buckle Gala on Dec. 2 at the South Point Hotel and Casino in Las Vegas. Doors open at 6 p.m. (PT) with a reception and silent auction. The dinner begins at 7 p.m. with the live auction and program following dinner. “I’m looking forward to being in Las Vegas for the Gala and having the opportunity to receive this achievement,” Coors said. “I plan to attend a few of the rodeo performances as well. It should be a great time, surrounded by great people.”

BY THE NUMBERS $64K The amount of money ($64,482) earned by Wyatt Casper for winning the PRCA Xtreme Broncs Finals championships in 2023 and 2024. Casper’s latest victory came Aug. 18 in Rapid City, S.D. His total in 2024, $33,644, was an event record. Casper held the previous high earnings mark when he won the event in 2023 and collected $30,838.

$33K The combined amount of money ($33,293) earned by bull rider Trevor Reiste at the Cinch Playoffs at the Puyallup (Wash.) Rodeo (Sept. 8) and the Pendleton (Ore.) Round-Up (Sept. 14). Reiste is in the mix to qualify for his first Wrangler National Finals Rodeo presented by Teton Ridge since 2017.

$253K The regular season earnings record ($253,191) – before the National Finals Rodeo – in saddle bronc riding set by Sage Newman in 2022.

ProRodeo Sports News 9/20/2024

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