ProRodeo Sports News - September 21, 2018

ProRodeoTV streams Wrangler NFR, historic footage Happy Birthday MEDIA

BY SCOTT KANIEWSKI A s ProRodeoTV.com hits the one-year anniversary of its launch, the streaming website is continuing to expand. A year ago, the PRCA launched ProRodeoTV, a subscription-based, streaming platform offering access to hours upon hours of live and historic footage. As it did last year, the Wrangler National Finals Rodeo will stream live for international subscribers and will be available to stream just 12 hours after the performance for domestic subscribers. The first year of ProRodeoTV saw 43 livestreamed performances from 15 different events. Viewers also had the privilege of enjoying 11 of the 22Wrangler ProRodeo Tour events via ProRodeoTV and the Justin Finale in Puyallup, Wash., where cowboys were crownedWrangler Tour champions. “Livestreaming events such as the Justin Finale presents an opportunity for a broader reach not only for our contestants but also our sponsors,” PRCA CEOGeorge Taylor said. “That broader reach allows our fans and members a deeper engagement with the sport of rodeo.” Because it is subscription based, ProRodeoTV is an ad-free digital platform, which also generates revenue for the PRCAmembership, providing a chance to give back to the organization. ProRodeoTV is built on CBS’ robust streaming platform. Its responsive design adapts to mobile or large screens, giving viewers the option of watching on their favorite platform. It is available to subscribers via home computers, laptops, tablets and smartphones. “In this 24/7 world, we want to be connected at all times,” Taylor said. “We want to see the highlights. We want to see play-by-play. We want to see the championship rides when they happen. PRTV gives our competitors, our members, our sponsors, and our fans the chance to view that content around the clock.” In celebration of the first anniversary, fans can subscribe for 12 months of ProRodeoTV for the NFR price of $79.99. Go to ProRodeoTV.com and type in the code NFRDEAL20 to receive the entire year of ProRodeoTV for less than $7 per month. ProRodeoTV subscribers have the option to enjoy on-

demand footage, including the original National Finals Rodeo in 1959. The PRCA’s forethought to digitize old videos over the last half decade led to the accumulation of more than 50 years’ worth of digital content. Every PRCA rodeo broadcast by CBS Sports Network during the 2018

season is available on demand on ProRodeoTV.com, giving fans the chance to relive some of their favorite ropes and rides from the season. To subscribe go to ProRodeoTV.com.

ProRodeo Sports News 9/21/2018

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