PublicationProRodeo Sports News - March 22, 2019

R OUND THE SHORT Brewing Things Up


The estimated number of volunteers who help at the Houston Livestock Show and Rodeo, according to NBC 5 Dallas-Fort Worth. RodeoHouston concluded March 16. The combined money earned by bareback rider Kaycee Feild ($95,167), saddle bronc rider Ryder Wright ($86,333), bareback rider Orin Larsen ($79,500), tie-down roper Caleb Smidt ($63,125) and steer wrestler Ty Erickson ($62,875) during the lucrative three-rodeo run of the San Antonio Livestock Show & Rodeo, The American in Arlington, Texas, and RodeoHouston. The estimated payout for the 2019 RAM National Circuit Finals Rodeo in Kissimmee, Fla., which ran March 21-24 at the Silver Spurs Arena.

PRCA announces sponsorship with GOLD BUCKLE BEER The Professional Rodeo Cowboys Association announced its national partnership with GOLD BUCKLE BEER, March 18. The alliance ignites GOLD BUCKLE BEER’s efforts to be the beverage of choice for the champions and fans of rodeo. By stepping up as the Official Beer of the PRCA, GOLD BUCKLE BEER enters the rodeo scene with a significant commitment to the sport. “The initial concept stemmed from recognizing the achievement of winning a coveted Gold Buckle and becoming a World Champion,” said Jessica Wahlert, GOLD BUCKLE BEER’s Marketing Manager. “We applaud the effort and dedication that the rodeo athletes and committees put forth to see those Gold Buckle dreams come true. As a proud sponsor of the PRCA, we look forward to celebrating the sport of rodeo and its Gold Buckle champions.” As the No. 1 sanctioning body of professional rodeo, the PRCA is continually searching for ways to develop lasting relationships that benefit the sport. The GOLD BUCKLE BEER partnership will provide substantial support to the PRCA, and its rodeo committees and contestants. In addition to significant annual committed sponsorship support, this multi-year agreement also provides the PRCA with a percentage of every can, bottle or draw of GOLD BUCKLE BEER sold. “We are extremely excited by this new partnership with GOLD BUCKLE BEER,” PRCA CEO George Taylor said. “This multi-year agreement shows GOLD BUCKLE BEER’S commitment to rodeo and to the PRCA, and is further proof of the great partnerships the PRCA is dedicated to securing in order to benefit its members, committees and cowboys.” Contestants and fans saw GOLD BUCKLE BEER’s national partnership for the first time in Kissimmee, Fla., at the RAM National Circuit Finals Rodeo (March 21-24). More details regarding GOLD BUCKLE BEER’s involvement at individual rodeos will be announced in the coming months.

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ProRodeo Sports News 3/22/2019


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