2018 PRCA Advertising Kit

FANS ARE ATTRACTIVE CUSTOMERS 43.7 MILLION FANS

PRORODEO FANS ARE ACTIVE 19% go hunting (2.5x the average) 29% go camping 47% go fishing 21% go hiking/backpacking 12% own an ATV SOCIAL MEDIA Twitter | 54.8K Facebook | 600.8K Instagram | 68.6K YouTube | 6,000 NATIONAL FINALS RODEO 30+ Years SOLD OUT 170,000 attendance at each performance

GENDER

RACE

Hispanic 15%

Black 12%

Men 49%

Women 51%

White 74%

AGE

INCOME

58%

53%

38%

36%

22%

4%

55+ 55+

21 - 54 21-54

18 - 21 18-21

50K+ 50K+

75K+ 75K+

100K+ 100K+

FAMILY UNIT 54% are Married 36% have children 67% own their home 18M live in rural counties EDUCATION & OCCUPATION 55% attended some college 15% graduated (4-year) college 3 Million are self-employed/own business 4.3 Million in Ag & Construction

TECHNOLOGY 72% own a smart phone 90% own a computer/tablet FINANCE 82% used a credit card (last 3 months) 55% used a debit card

Every issue of the PSN is packed with the latest ProRodeo and Rodeo news!