2018 PRCA Advertising Kit

ProRodeo ADVERTISING KIT

THe only official media that reaches PRCA Members & Fans

Nathan Vodehnal | 214.883.1466

CATCH THE WAVE

17,000 85,000

THE PSN IS THE BEST WAY TO REACH FANS & CONTESTANTS OF PROFESSIONAL RODEO Ride the wave of excitement as the Professional Rodeo Cowboy’s Association (PRCA) aggressively sweeps across the country. Capture the thrills and enthusiasm created by America’s original extreme sport and ride along with us on this exciting venture. After 65 years, the ProRodeo Sports News (PSN) delivers a host of active lifestyle consumers—the fans of professional rodeo. Consider the demographics of ProRodeo fans and spectators from 2017 Scarborough Research Data, Release 2: • 43M+ people follow ProRodeo • 58% of ProRodeo fans are between the ages of 21-54 The PSN , ProRodeo Program and ProRodeo.com are the best ways to reach the world of ProRodeo. We can place your products and services directly into the homes of your Western consumers. Please take a few moments to examine this information, and you’ll discover that these official PRCA platforms are effective tools for expanding your reach and increasing your bottom line.

CIRCULATION

READERSHIP

78% 96%

RENEWAL RATE

PAID CIRCULATION

FANS ARE ATTRACTIVE CUSTOMERS 43.7 MILLION FANS

PRORODEO FANS ARE ACTIVE 19% go hunting (2.5x the average) 29% go camping 47% go fishing 21% go hiking/backpacking 12% own an ATV SOCIAL MEDIA Twitter | 54.8K Facebook | 600.8K Instagram | 68.6K YouTube | 6,000 NATIONAL FINALS RODEO 30+ Years SOLD OUT 170,000 attendance at each performance

GENDER

RACE

Hispanic 15%

Black 12%

Men 49%

Women 51%

White 74%

AGE

INCOME

58%

53%

38%

36%

22%

4%

55+ 55+

21 - 54 21-54

18 - 21 18-21

50K+ 50K+

75K+ 75K+

100K+ 100K+

FAMILY UNIT 54% are Married 36% have children 67% own their home 18M live in rural counties EDUCATION & OCCUPATION 55% attended some college 15% graduated (4-year) college 3 Million are self-employed/own business 4.3 Million in Ag & Construction

TECHNOLOGY 72% own a smart phone 90% own a computer/tablet FINANCE 82% used a credit card (last 3 months) 55% used a debit card

Every issue of the PSN is packed with the latest ProRodeo and Rodeo news!

SPONSORS CONTACT: Kim Krueger 719.528.4791 kkrueger@prorodeo.com

RATE CARD FOUR-COLOR AD RATES (PER ISSUE)

Holy Smidt! FormerWorld Champ Owns Christmas Run

2018 PUBLICATION DATES Digital Issues Vol Publication Date Space Deadline Materials Deadline 1 Jan. 12 Dec. 30, 2017 Jan. 5 2 Jan. 26 Jan. 5 Jan. 12 3 Feb. 9 Jan. 19 Jan. 26 4 Feb. 23 Feb. 2 Feb. 9 5 March 9 Feb. 16 Feb. 23 6 March 23 March 2 March 9 7 April 6 March 16 March 23 8 April 20 March 30 April 6 9 May 4 April 14 April 21 10 May 18 April 28 May 4 11 June 1 May 12 May 19 12 June 15 May 26 June 2 13 June 29 June 8 June 15 14 July 13 June 22 June 29 15 July 27 July 6 July 13 16 Aug. 10 July 20 July 27 17 Aug. 24 Aug. 3 Aug. 10 18 Sept. 7 Aug. 17 Aug. 24 19 Sept. 21 Aug. 31 Sept. 7 20 Oct. 5 Sept. 14 Sept. 21 21 Oct. 19 Sept. 28 Oct. 5 22 Nov. 2 Oct. 12 Oct. 19 23 Nov. 16 Oct. 26 Nov. 2 24 Dec. 21 Nov. 16 Dec. 18 Print Issues Vol Publication Date Space Deadline Materials Deadline 1 Feb. 1 Jan. 10 Jan. 17 2 March 1 Feb. 7 Feb. 14 3 April 1 March 10 March 17 4 May 1 April 9 April 16 5 June 1 May 10 May 17 6 July 1 June 9 June 16 7 August 1 July 10 July 16 8 Sept. 1 Aug. 10 Aug. 17 9 Oct. 1 Sept. 9 Sept. 16 10 Nov. 1 Oct. 10 Oct. 17 11 Dec. 1 Nov. 9 Nov. 16 12 Jan. 1, 2019 Dec. 10 Dec. 17

1 TIME 6 TIMES 12TIMES 24TIMES BACK COVER $3,655 $3,109 $2,928 $2,560 INSIDE COVER $3,337 $3,000 $2,838 $2,500 FULL PAGE $2,615 $2,545 $2,480 $2,222 1/2 PAGE $1,930 $1,900 $1,860 $1,738 1/4 PAGE $970 $955 $934 $895 BLACK & WHITE AD RATES (PER ISSUE) 1 TIME 6 TIMES 12TIMES 24TIMES FULL PAGE $1,730 $1,557 $1,470 $1,298 1/2 PAGE $968 $920 $871 $775 1/4 PAGE $495 $477 $457 $420 1/8 PAGE $273 $263 $258 $247 SPECIFICATIONS 300-PPI | PDF, JPG OR TIFF (Are the ONLY acceptable formats) Optimum format is a flattened PDF. Distiller settings need to be set to “PRESS” ADDITIONAL INFORMATION No multiple discounts. No cash discounts. All advertising subject to approval of publisher. Publisher reserves the right to deny, change or reject ad material. CONTACT Ads smaller than 12MB may be sent to ads@prorodeo.com | Questions? Call 719.528.4840 FOUR-COLOR AD RATES (PER ISSUE) For special sizes, please contact Advertising INSIDE • Commissioner Stressman ends 9-year PRCA reign INSIDE Stronger Than Ever WNFR shines in Vegas Kimzey Takes Fourth Straight World Title Sage Slam !

• CowboyChristmas coverage begins on page 29 INSIDE

FULL PAGE | No bleed 7.375” x 9.875” FULL PAGE | W/ bleed 8.625” x 11.125” Trim: 8.375” x 10.875” 1/2 PAGE | Horizontal 7.375” x 4.75” W/ bleed 8.625” x 5.375” 1/2 PAGE | Vertical 3.75” x 9.875” W/ bleed 4.125” x 11.125” 1/4 PAGE | Vertical 3.75” x 4.75 1/8 PAGE | Horizontal 3.625” x 2.375” Vertical 1.875” x 4.75”

1/4 PAGE

1/2 PAGE Horizontal & Vertical

1/8 PAGE

1/8 PAGE

NOTE: On ads with full page bleed, type and images must be 3/8” from the edge of the ad to ensure nothing is cut off in printing.

COWBOY CROSSROADS THE PLACE TO SELL & BUY WESTERN PRODUCTS AD SIZE 2.375” x 2.75” (width x height) RATES 1 TIME 6 TIMES 12 TIMES 24 TIMES $175 $150 $125 $100 SPECIFICATIONS 300-PPI | PDF, JPG OR TIFF (Are the ONLY acceptable formats)

2018 PUBLICATION DATES Digital Issues Vol Publication Date Space Deadline Materials Deadline 1 Jan. 12 Dec. 30, 2017 Jan. 5 2 Jan. 26 Jan. 5 Jan. 12 3 Feb. 9 Jan. 19 Jan. 26 4 Feb. 23 Feb. 2 Feb. 9 5 March 9 Feb. 16 Feb. 23 6 March 23 March 2 March 9 7 April 6 March 16 March 23 8 April 20 March 30 April 6 9 May 4 April 14 April 21 10 May 18 April 28 May 4 11 June 1 May 12 May 19 12 June 15 May 26 June 2 13 June 29 June 8 June 15 14 July 13 June 22 June 29 15 July 27 July 6 July 13 16 Aug. 10 July 20 July 27 17 Aug. 24 Aug. 3 Aug. 10 18 Sept. 7 Aug. 17 Aug. 24 19 Sept. 21 Aug. 31 Sept. 7 20 Oct. 5 Sept. 14 Sept. 21 21 Oct. 19 Sept. 28 Oct. 5 22 Nov. 2 Oct. 12 Oct. 19 23 Nov. 16 Oct. 26 Nov. 2 24 Dec. 21 Nov. 16 Dec. 18 Print Issues Vol Publication Date Space Deadline Materials Deadline 1 Feb. 1 Jan. 10 Jan. 17 2 March 1 Feb. 7 Feb. 14 3 April 1 March 10 March 17 4 May 1 April 9 April 16 5 June 1 May 10 May 17 6 July 1 June 9 June 16 7 August 1 July 10 July 16 8 Sept. 1 Aug. 10 Aug. 17 9 Oct. 1 Sept. 9 Sept. 16 10 Nov. 1 Oct. 10 Oct. 17 11 Dec. 1 Nov. 9 Nov. 16 12 Jan. 1, 2019 Dec. 10 Dec. 17

Optimum format is a flattened PDF. Distiller settings need to be set to “PRESS” Four-color ads must have a maximum ink density that should not exceed 240-260% ADDITIONAL INFORMATION No multiple discounts. No cash discounts. All advertising subject to approval of publisher. Publisher reserves the right to deny, change or reject ad material. CONTACT Ads smaller than 12MB may be sent to ads@prorodeo.com | Questions? Call 719.528.4840

WHEREWESTERN BUYERS AND SELLERS MEET

58 th Anniversary

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MULTIPLE AGENTS AVAILABLE! JenniferCrawford210-725-4458

BB-PSNC18

9486DubGrantRoad Benton,AR72019 (501)794-1612 OutsideAR (800) 223-8478

AliShiozawa801-389-7014

DOES SOMEONE THAT YOU LOVE STRUGGLE WITH ALCOHOL & DRUG ADDICTION?

1-888-788-1436 Calls are confidential

YOUR AD HERE!

Visittheonlyplace intheworlddedicated tothecolorfulhistory&equallycolorful legendsofprofessionalrodeo. Walk the arena with Rodeo Legends.

CALL NATHAN VODEHNAL AT 214-883-1466 TO ADVERTISE INTHE PRORODEO SPORTSNEWS

www.prorodeohalloffame.com 101ProRodeoDr.,ColoradoSprings,CO Winter Hours: 9am - 5pm OpenWednesday -Sunday (719)528-4764

ProRodeo.com

ProRode SportsNew Februay 1/12/ ProR deoSportsNews Jan

ProRodeoSportsNews 4/20/18 ProRodeoSportsNews April20

57

PRORODEO PROGRAM © READ BY FANS FROM COAST-TO-COAST

WHY ADVERTISE IN THE PRORODEO PROGRAM? The 52-page ProRodeo Program © is sold to rodeo-goers at more than 60 PRCA rodeos around the country–from Washington State to Florida, including 20 of the 21 states west of the Mississippi as well as three Eastern rodeos. Over 90% of those rodeos add their own pages of advertising to the inside of the program (between signatures), customizing each rodeo’s program to its own area. Many try to coordinate local ads with the ads in the national pages–for example, they might try to put local Western wear retailers near the national ads for Wrangler and Justin. Who buys the ProRodeo Program © ? Generally, 8-12% of the ticket sales at these rodeos also shows up in program sales. If the average ticket party is three people, that means readership is about 1/3 of the gate. The program always includes features to make sure it gets read by die-hard rodeo fans, first-time rodeo-goers and everyone in between. The content is refreshed every year, even the kids’ page! Advertisers in the ProRodeo Program © get double exposure–many of our program customers tell us that they do not find these programs left behind in the stands or filling up trash bins. That means they’re going home with the fans to be looked at again and again. The official souvenir program of ProRodeo represents a unique opportunity to reach a wide audience segment of the Western lifestyle demographic.

PROGRAM DEADLINES Vol Publication Date Space Deadline Materials Deadline 1 1/10/18 12/20/17 1/4/18 2 5/25/18 5/13/18 5/20/18

The ProRodeo Program © is printed annually in two separate print runs: January & May. Advertisers have the opportunity to change their ad at either print date without incremental expense. More than 36,000 copies have been sold at local PRCA Rodeos. RATES FULL PAGE | $5,475 (rates are net) 15% production charge for building ads FOUR-COLOR | Rate is quoted for a four-color, full-bleed, full-page ad that appears in both print runs. Discounts are available for ad packages included in the ProRodeo Sports News . SPECIFICATIONS 300-PPI | PDF, JPG OR TIFF (Are the ONLY acceptable formats) Optimum format is a flattened PDF. Distiller settings need to be set to “PRESS” Four-color ads must have a maximum ink density that should not exceed 240-260% ADDITIONAL INFORMATION No multiple discounts. No cash discounts. All advertising subject to approval of publisher. Publisher reserves the right to deny, change or reject ad material. CONTACT Ads smaller than 12MB may be sent to ads@prorodeo.com | Questions? Call 719.528.4840

ProRodeo 2017 OFFICIAL PROGRAM OF THE PROFESSIONAL RODEO COWBOYS ASSOCIATION True Colors of the PRCA

Rodeo openings show spirit, skill and support

73 rd annual! Gerry Volunteer Firemen’s Rodeo August 2-3-4-5, 2017 Gerry, NewYork

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ProRodeo.com WE ARE PRORODEO

ProRodeo.com, the official web site of the Professional Rodeo Cowboy’s Association, is the ultimate information source for rodeo athletes, fans and anyone who enjoys the Western lifestyle. ProRodeo.com is updated daily with the latest news, video and feature stories focusing on the sport’s people and issues. Our site is vital to PRCA contestants, contract members and rodeo committees. ProRodeo.com targets the entire rodeo community. Content is generated by rodeo-minded journalists, including ProRodeo Sports News staff. If you want more, we have real-time coverage of our biggest events Online, including the RAM ® National Circuit Finals Rodeo and the Wrangler ® National Finals Rodeo. AVAILABLE AD POSITIONS A | $400/month | $600/peak month B | $400/month | $600/peak month C | $250/month | $350/peak month Designated peak months are July, August, September & December INTERESTING FACTS

Page Views: 5,902,403 - Dec. 7-16, 2017 Page Views: 3.6M+ average per month

OUR SITE IS SCHEDULED FOR A REMODEL IN 2019!