2018 PRCA Advertising Kit

SPONSORS CONTACT: Kim Krueger 719.528.4791 kkrueger@prorodeo.com

RATE CARD FOUR-COLOR AD RATES (PER ISSUE)

Holy Smidt! FormerWorld Champ Owns Christmas Run

2018 PUBLICATION DATES Digital Issues Vol Publication Date Space Deadline Materials Deadline 1 Jan. 12 Dec. 30, 2017 Jan. 5 2 Jan. 26 Jan. 5 Jan. 12 3 Feb. 9 Jan. 19 Jan. 26 4 Feb. 23 Feb. 2 Feb. 9 5 March 9 Feb. 16 Feb. 23 6 March 23 March 2 March 9 7 April 6 March 16 March 23 8 April 20 March 30 April 6 9 May 4 April 14 April 21 10 May 18 April 28 May 4 11 June 1 May 12 May 19 12 June 15 May 26 June 2 13 June 29 June 8 June 15 14 July 13 June 22 June 29 15 July 27 July 6 July 13 16 Aug. 10 July 20 July 27 17 Aug. 24 Aug. 3 Aug. 10 18 Sept. 7 Aug. 17 Aug. 24 19 Sept. 21 Aug. 31 Sept. 7 20 Oct. 5 Sept. 14 Sept. 21 21 Oct. 19 Sept. 28 Oct. 5 22 Nov. 2 Oct. 12 Oct. 19 23 Nov. 16 Oct. 26 Nov. 2 24 Dec. 21 Nov. 16 Dec. 18 Print Issues Vol Publication Date Space Deadline Materials Deadline 1 Feb. 1 Jan. 10 Jan. 17 2 March 1 Feb. 7 Feb. 14 3 April 1 March 10 March 17 4 May 1 April 9 April 16 5 June 1 May 10 May 17 6 July 1 June 9 June 16 7 August 1 July 10 July 16 8 Sept. 1 Aug. 10 Aug. 17 9 Oct. 1 Sept. 9 Sept. 16 10 Nov. 1 Oct. 10 Oct. 17 11 Dec. 1 Nov. 9 Nov. 16 12 Jan. 1, 2019 Dec. 10 Dec. 17

1 TIME 6 TIMES 12TIMES 24TIMES BACK COVER $3,655 $3,109 $2,928 $2,560 INSIDE COVER $3,337 $3,000 $2,838 $2,500 FULL PAGE $2,615 $2,545 $2,480 $2,222 1/2 PAGE $1,930 $1,900 $1,860 $1,738 1/4 PAGE $970 $955 $934 $895 BLACK & WHITE AD RATES (PER ISSUE) 1 TIME 6 TIMES 12TIMES 24TIMES FULL PAGE $1,730 $1,557 $1,470 $1,298 1/2 PAGE $968 $920 $871 $775 1/4 PAGE $495 $477 $457 $420 1/8 PAGE $273 $263 $258 $247 SPECIFICATIONS 300-PPI | PDF, JPG OR TIFF (Are the ONLY acceptable formats) Optimum format is a flattened PDF. Distiller settings need to be set to “PRESS” ADDITIONAL INFORMATION No multiple discounts. No cash discounts. All advertising subject to approval of publisher. Publisher reserves the right to deny, change or reject ad material. CONTACT Ads smaller than 12MB may be sent to ads@prorodeo.com | Questions? Call 719.528.4840 FOUR-COLOR AD RATES (PER ISSUE) For special sizes, please contact Advertising INSIDE • Commissioner Stressman ends 9-year PRCA reign INSIDE Stronger Than Ever WNFR shines in Vegas Kimzey Takes Fourth Straight World Title Sage Slam !

• CowboyChristmas coverage begins on page 29 INSIDE

FULL PAGE | No bleed 7.375” x 9.875” FULL PAGE | W/ bleed 8.625” x 11.125” Trim: 8.375” x 10.875” 1/2 PAGE | Horizontal 7.375” x 4.75” W/ bleed 8.625” x 5.375” 1/2 PAGE | Vertical 3.75” x 9.875” W/ bleed 4.125” x 11.125” 1/4 PAGE | Vertical 3.75” x 4.75 1/8 PAGE | Horizontal 3.625” x 2.375” Vertical 1.875” x 4.75”

1/4 PAGE

1/2 PAGE Horizontal & Vertical

1/8 PAGE

1/8 PAGE

NOTE: On ads with full page bleed, type and images must be 3/8” from the edge of the ad to ensure nothing is cut off in printing.