2019 PRCA Ad Kit

Hispanic 6.2% White 78.1% African Am. 8.4%

10.1% 18-24 50% 25-54 39.9% 55+

MEN 55% WOMEN 45%

Asian 3.2% Other 1.3%

AGE

GENDER

ETHNICITY

11% Current/Former Military 23% More likely than general pop.

26% Have camped in the last 12 mo.

NATIONAL FINALS RODEO 30+ | Years SOLD OUT 170,000 | Attendance at each performance in Las Vegas at Thomas & Mack Center

2x More likely to go hunting

52% Familieswith 3 or more

60% Households own a pet

26.1 M+ Own a domestic vehicle

58% More likely to work in

9.8M+ Make more than $75k/year

Farming/Fishing/Forestry

16.8 M+ fans are active on social media with 77.4% owning a smart phone. PRORODEO fans are 49% more likely to follow teams on social media than general population

6% more likely to be the business decision maker in their company 10% own their own business

A 29.6% B 28.7% C 18.4% D 23.3% COUNTIES CENSUS DIVISIONS 12.6 M+ Live in C&D MOUNTAIN WEST NORTH CENTRAL EAST NORTH CENTRAL MIDDLE ATLANTIC NEW ENGLAND PACIFIC 13.9 M+ Live in Mountain/West & South

SOCIAL MEDIA Twitter | 57,000 Followers 9,793,000 Impressions (2018) Facebook | 607,417 54,400,000 Reach Instagram | 115,000 800,000 Impressions (per week) YouTube | 7,402 Followers 695,098 Min. | 770,685 Views

SOUTH ATLANTIC

Population measured by density, per county

EAST SOUTH CENTRAL

WEST SOUTH CENTRAL