2019 PRCA Ad Kit

RATE CARD FOUR-COLOR AD RATES (PER ISSUE)

2019 PUBLICATION DATES Digital Issues Vol Publication Date Space Deadline Materials Deadline Kim Krueger 719.528.4791 kkrueger@prorodeo.com 4 Feb. 23 Feb. 2 5 March 9 Feb. 16 Feb. 23 6 March 23 March 2 March 9 7 April 6 March 16 March 23 8 April 20 March 30 April 6 9 May 4 April 14 April 21 10 May 18 April 28 May 4 11 June 1 May 12 May 19 12 June 15 May 26 June 2 13 June 29 June 8 June 15 14 July 13 June 22 June 29 15 July 27 July 6 July 13 16 Aug. 10 July 20 July 27 17 Aug. 24 Aug. 3 Aug. 10 18 Sept. 7 Aug. 17 Aug. 24 19 Sept. 21 Aug. 31 Sept. 7 20 Oct. 5 Sept. 14 Sept. 21 21 Oct. 19 Sept. 28 Oct. 5 22 Nov. 2 Oct. 12 Oct. 19 23 Nov. 16 Oct. 26 Nov. 2 24 Dec. 21 Nov. 16 Dec. 18 Print Issues Vol Publication Date Space Deadline Materials Deadline SPONSORS CONTACT: 1 Jan. 12 2 Jan. 26 3 Feb. 9 Dec. 30, ‘18 Jan. 5 Jan. 5 Jan. 19 Jan. 12 Jan. 26 Feb. 9

1 TIME 6 TIMES 12TIMES 24TIMES BACK COVER $3,655 $3,109 $2,928 $2,560 INSIDE COVER $3,337 $3,000 $2,838 $2,500 FULL PAGE $2,615 $2,545 $2,480 $2,222 1/2 PAGE $1,930 $1,900 $1,860 $1,738 1/4 PAGE $970 $955 $934 $895 BLACK & WHITE AD RATES (PER ISSUE) 1 TIME 6 TIMES 12TIMES 24TIMES FULL PAGE $1,730 $1,557 $1,470 $1,298 1/2 PAGE $968 $920 $871 $775 1/4 PAGE $495 $477 $457 $420 1/8 PAGE $273 $263 $258 $247 SPECIFICATIONS 300-PPI | PDF, JPG OR TIFF ( Are the ONLY acceptable formats) Optimum format is a flattened PDF. Distiller settings need to be set to “PRESS.” ADDITIONAL INFORMATION No multiple discounts. No cash discounts. All advertising subject to approval of publisher. Publisher reserves the right to deny, change or reject ad material. CONTACT Ads smaller than 12MB may be sent to ads@prorodeo.com Questions? Call 719.528.4840

FOUR-COLOR AD SIZES* For special sizes, please contact Advertising FULL PAGE | No bleed 7.375” x 9.875” FULL PAGE | W/ bleed 8.625” x 11.125” Trim: 8.375” x 10.875” 1/2 PAGE | Horizontal 7.375” x 4.75” W/ bleed 8.625” x 5.375” 1/2 PAGE | Vertical 3.75” x 9.875” W/ bleed 4.125” x 11.125” 1/4 PAGE | Vertical 3.75” x 4.75 1/8 PAGE | Horizontal 3.625” x 2.375” Vertical 1.875” x 4.75” NOTE: On ads with full page bleed, type and images must be 3/8” from the edge of the ad to ensure nothing is cut off in printing. ( * PER ISSUE)

1 FEBRUARY Jan. 4 2 MARCH Feb. 1

Jan. 11 Feb. 8

3 APRIL 4 MAY 5 JUNE 6 JULY

March 8 March 15 April 5 April 12

May 3 June 7

May 10 June 14 July 12

1/4 PAGE

7 AUGUST July 5 8 SEPTEMBER Aug. 9 Aug. 16 9 OCTOBER Sept. 6 Sept. 13 10 NOVEMBER Oct. 4 Oct. 11 11 DECEMBER Nov. 1 Nov. 8 12 JANUARY ‘20 Dec. 6 Dec. 13

1/2 PAGE Horizontal & Vertical

1/8 PAGE

1/8 PAGE