2019 PRCA Media Guide - Partners

Florida’s first Miss Rodeo America, Keri Sheffield, makes her final lap as MRA during Round 10 at the 2018 Wrangler NFR.

PRCA ProRodeo photo by Billie-Jean Duff

NATIONAL PARTNERS

National Partners

Imagine a rodeo without American Quarter Horses ... You can’t, can you? That’s why the American Quarter Horse Association has partnered with the PRCA since 1989. AQHA sponsors the AQHA | PRCA Horse of the Year awards for the top timed-event horses. Almost 30 percent of its 250,000 members are involved in rodeo-related activities. For more information on AQHA, visit www.aqha.com.

Boot Barn’s values are simple. Give people quality products at the lowest prices, guaranteed. Treat people like neighbors. And support the

communities we serve. Boot Barn sponsors more than 500 rodeos and Western events every year, plus organizations like FFA and 4-H. Because what’s important to you … is important to us. Boot Barn is proud to be the official Western retailer of the PRCA and the Wrangler NFR. Boot Barn, America’s largest Western and work-wear retailer.

Sam Boyd came to Las Vegas with $80 in his pocket in 1941 and worked his way up from dealer to casino owner. To help bring the Wrangler NFR to town, he sponsored the All-Around Cowboy trophy and bought

tickets – lots of tickets. Boyd Gaming retains its founder’s community spirit and interest in rodeo by sponsoring the Wrangler NFR contestant entry fees, opening ceremonies, fan cam and championship saddles; three Boyd properties are official Wrangler NFR host hotels.

Cactus Gear’s mission is to provide our customers with high-quality leg equipment and accessories to help make their equine experience as pleasurable and injury-free as possible. Cactus Saddlery provides premium saddles, tack and equine accessories designed, developed and ridden by our endorsees, who boast more than 40 combined world championship titles. Cactus Ropes has led the

rope-making industry for more than 20 years in creating specialized products ropers of all kinds. Heel-O-Matic, the leading manufacturer of team roping training aids, designs products to provide perfect practice for every level of roping competitor and horse trainer, from youth to professional.

CINCH Jeans and Shirts is proud to be a national partner of the Professional Rodeo Cowboys Association. As a sponsor of associations across the sport, including youth, amateur and professional, we’re proud to support

the western industry and the contestants that keep our western way of life alive. As our commitment to rodeo has grown, we are fortunate to have a team of over 90 professional rodeo athletes, announcers, and contract personnel that represent the core values of the CINCH Brand. We sincerely hope that rodeo contestants of all levels feel our presence throughout their career as they travel down the rodeo road. Since

654

NATIONAL PARTNERS

the launch of the brand in 1996, we have been an innovator in the western clothing industry. Our clothing is designed and sewn with the same pioneering spirit that our founder brought out west so long ago. By sticking to a pledge for superior quality, we consistently build to our legacy with passion, integrity and our own unique zest woven into each piece of apparel. Shop for your favorite CINCH styles at a western retailer near you, or on cinchjeans.com Measured in seconds; celebrated in ounces. It’s the cowboy way. And this year, Coors, the Banquet Beer, is proud to celebrate our 38th Anniversary as a sponsor of the PRCA and the Wrangler NFR…38 years of strapping in, hanging on and getting back up. And for over 140 years, Coors has been brewed with 100 percent Rocky Mountain water for a smooth, full-flavored taste. So, the next time you’re thirsty for a cold one, Make It a Banquet®.

P RTNERS

NATIONAL PARTNERS

Gold Buckle Beer is proud to be the official beer of the PRCA. We know the athletes, fans and committees that make rodeo happen put forth a lot of dedication tomake those Gold Buckle dreams come true and we’re here to celebrate alongside them. Brewed on the plains of La Junta, Colo., we bring that same dedication and work ethic to the tank when brewing our American Lager. We know the road to the American dream

isn’t easy; we’ve walked it alongside you, and it’s why we strive to create a beer that meets the Gold Buckle standard of success, because shared success is true success. Our commitment to rodeo can be seen by our activation with individual committees, our sponsorship of cowboys and through a percentage of each can of Gold Buckle Beer sold going to the Professional Rodeo Cowboys Association. Teaming up with the contestants and committees that are the backbone of our sport, we’re honored to start sharing moments over a Gold Buckle Beer.

In the worldwide AGCO family of farm machinery brands, Hesston by Massey Ferguson’s commitment to rodeo runs deep, dating back to 1974. We’re continuing that tradition as the official farm equipment

company of the PRCA. Hesston is proud to be a sponsor of the Wrangler National Finals Rodeo. Rodeo fans knowHesston as the leader in hay equipment and appreciate its commitment to quality hay and its production. Visit www.hesston.com or your local dealer. You can see Justin boot prints all around ProRodeo, and not just in its arenas. Justin supports theWrangler. Justin is also title sponsor of the Justin Boots Playoffs, and supports the RAM National Circuit Finals Rodeo, all 13 RAMCircuit Finals Rodeos and the Justin Cowboy Crisis Fund. And while no one ever wants to see a cowboy or cowgirl injured, when the inevitable happens, everyone is relieved to see the Justin Sportsmedicine Team® as the first responder.

655

2019 PRCA MEDIA GUIDE

Mention Las Vegas tomost anyone anywhere in the world and images of resorts and world- class dining, shopping, spas and lush golf courses quickly come to mind. When you add

in a sizzling nightlife, nonstop excitement, sensational shopping and a stellar lineup of top entertainers and stage shows, you’ve got the singular destination that visitors return to over and over again. That’s because around every corner, there’s always something new to discover. No wonder it’s called the entertainment capital of the world – book now at Las Vegas.com.

As the “Home of the Champions,” MGM Grand proudly hosts the most Wrangler NFR Gold Buckles under one roof, including 24‐time World Champion Trevor Brazile, 2017 All-Around Champion Tuf Cooper andWorld Champion SteerWrestler Luke Branquinho. Come and grab a seat at Las Vegas’most energetic, free and live Wrangler NFR broadcast at the Copperfield

Theater. Then stop by the Gold Buckle Zone and experience live entertainment, dancing, giveaways and more nightly. MGM Grand is the Home of Everything NFR. For rooms and event information visit www.mgmgrand.com/nfr.

Home of the Rodeo’s Biggest Party! As the official Wrangler NFR after-party of the PRCA, the Mirage Hotel & Casino and RodeoVegas return with an unmatched, free entertainment line-up including superstars Casey Donahew, Joe Diffie,

Easton Corbin, LOCASH and more. No NFR tickets? No problem – don’t miss a second of the action at the Mirage Race and Sports Book. With larger-than-life, 85-foot state- of-the-art high definition projector screens and drink specials all night and day, your front-row ticket to the Wrangler NFR is right here. For more information on Rodeo Vegas, please visit www.mirage.com/NFR. Montana Silversmiths sets the gold and silver standard of excellence, as the Brand of Champions™ and the Official Silversmiths of PRCA since 1999. The exceptional quality and beauty of Montana Silversmiths originated in 1973 with the richness of the American West rendered into coveted championship buckles and jewelry.

Born of the rich tradition of the prestigious Pendleton Round-Up, Pendleton Whisky celebrates the bold spirit of independence and the hard-work ethic of the American cowboy and cowgirl. This oak barrel-aged whisky uses glacier-fed spring water from Oregon’s Mount Hood and is known for its uncommonly smooth taste and rich, complex flavor. PendletonWhisky is honored to be the official spirit

of the PRCA, and a national sponsor of theWrangler NFR, as well as sponsoring many PRCA-sanctioned rodeos across the country. The PendletonWhisky brand honors a heritage that inspires us to live boldly, drink well, and truly savor the inextinguishable soul of the American West. Let ’er Buck!

656

NATIONAL PARTNERS

Polaris RANGER® is proud to be the “official UTV of the PRCA, the RAM National Circuit

Finals Rodeo and an official sponsor of the Wrangler NFR.” RANGER is the world’s #1 selling utility vehicle that’s trusted day in and day out for hundreds of thousands of farmers, ranchers, and homeowners. Whatever your day demands, RANGER answers with unmatched versatility, comfort, and dependability. Polaris RANGER is a brand of Polaris Industries Inc., a recognized leader in the powersports industry that designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.

P RTNERS

NATIONAL PARTNERS

Priefert is proud to be the official ranch equipment company of the PRCA and theWrangler NFR! For over 50 years, Priefert has proudly served the needs of America’s farmers and ranchers. If

you’re in the market for cattle equipment, horse equipment, fencing, a new horse walker, a roping chute, an arena, or just about anything else for the farm or ranch, Priefert makes it right here in the United States of America. Priefert... America’s #1 Name in Farm, Ranch, and Rodeo Equipment!

RAM Trucks supports the Professional Rodeo Cowboys Association at every level, from contract personnel awards to title sponsorship of all 13 Circuit Finals Rodeos as well as the RAM National Circuit Rodeo

Finals. In addition, RAM Trucks sponsors the Wrangler NFR and hundreds of local rodeos. RAM Trucks are America’s longest-lasting heavy duty pickups with proven capability. The RAM Heavy Duty delivers automotive proof, with a 6.7-liter Cummins Turbo Diesel engine, 930 pound-feet of torque, and over 31,000 pounds of towing capacity. The younger, more rebellious RAM Rebel shreds unruly terrain with four- corner air suspension and a 5.7-liter HEMI. Congratulations to RAMRodeo – celebrating over 37 years of rodeo and RAM Trucks.

Dedicated to providing cowboys with the finest headwear available for the western lifestyle, Resistol is proud tomanufacture their hats from fur to finish in the U.S. – American made, Texas proud. Each fur felt hat goes

through over 200 steps under the company’s high standard quality control, thereby producing the most consistent and finest quality hats known. For over 90 years, the team at Resistol has been dedicated to preserving the heritage and lifestyle of the great American cowboy. The name Resistol has been linked to the rodeo cowboy, and the company was one of the first sponsors of the PRCA and the Wrangler NFR. Since 1959, the PRCA Resistol Rookie of the Year Award has honored outstanding achievements of first-year PRCA members and tomorrow’s rodeo legends. Without a doubt, the long-standing relationship between Resistol and the PRCA has always been the “best all-around.”Resistol provides a full line of felt and straw cowboy hats, as well as men’s and women’s western lifestyle apparel. We are proud to be the official hat of the PRCA.

657

2019 PRCA MEDIA GUIDE

The South Point Hotel, Casino & Spa is an official PRCA sponsor and host of the official nightly go-round buckle presentations. The South Point is also home to the PRCA’s National Convention, an educational and networking opportunity for rodeo committees and contract

personnel. The 2,200-room resort in Las Vegas provides affordable luxury while catering to visitors and locals alike. This casino destination features 11 restaurants; the world-class Spa Costa del Sur; one of the top equestrian facilities in the country, featuring three arenas and 1,200 climate-controlled stalls; a 165,000-square-foot convention center; exhibit hall; 90,000-square-foot tournament bowling facility; separate race and sports books and all the casino games that made Las Vegas famous.

The title sponsor of theWrangler National Finals Rodeo and supporter of hundreds of PRCA rodeos across North America,Wrangler® Western Wear outfits the greatest ProRodeo athletes in the world and offers the official

competition jeans of the PRCA. The Wrangler National Patriot™ program supports American veterans and families, and is in its 10th year of hosting theWrangler National Patriot Memorial tour, bringing cowboys and cowgirls to visit our troops across the globe. The 2018 Wrangler NFR marks the 14th anniversary of the Wrangler Tough Enough toWear Pink™ campaign, which has raised $28.0 million to fight breast cancer Wrangler is building on its dedication to ProRodeo through the Wrangler Network, a mobile and online centralized hub for live-streamed PRCA events, PRCA news and Western lifestyle content. Visit WranglerNetwork.com or download the free mobile app. Wrangler – Long Live Cowboys. Find us online at www.Wrangler.com, www. facebook.com/WranglerWestern and www.twitter.com/WranglerWestern.

658

NATIONAL PARTNERS